Pioneer appoints Aniket Kulkarni as India MD
Aniket Kulkarni joined Pioneer in December 2023
auto
How marketing automation is changing the game for brands and marketers
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
e4m IDMA 2024: Mahindra Automotive wins gold metal for its impressive campaign for Thar
The brand won the gold metal in the ‘Best Data-Driven Marketing Strategy’ sub-category
Škoda Auto India reveals name of new SUV for a nation on the move — 'Kylaq'
The name has been chosen as per the company's "Name Your Skoda" campaign rolled out in February 2024
Automakers hit the gas: Festive ad spends likely to surge 25-30%
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
AI’s axe on adland jobs: How big is the blow?
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and creativity inherent in human cognition
Hyundai is India's choice, says the carmaker in new multi-lingual ad
The campaign film features a series of Hyundai cars driven by a diverse set of customers
'TV ad volumes of auto sector grew 17% in 2023'
News channels were the most preferred medium for the sector, according to a TAM AdEx report
Dentsu India partners with Arthur D. Little
In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the Automotive & Mobility space
ABP LIVE Auto Awards 2024 celebrates automotive excellence in first-ever on-ground event
Hyundai Verna was crowned the Car of the Year, while Triumph Speed 400 took home the Bike of the Year award
Paid search leads in auto sector’s digital AdEx
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
Nitin Gadkari to address BW Auto World 40 Under 40 Summit & Awards 2024
The summit will be followed by awards honouring young leaders who are driving change. The event is scheduled for February 7, 2024
Nitin Gadkari to address BW Auto World 40 Under 40 Summit & Awards 2024
The Summit discusses what is turbocharging growth in the sector, followed by Awards honouring young leaders who are driving change. The event is scheduled for February 7, 2024
SkodaAuto Volkswagen India names Jan Bures as EVP-Sales, Marketing & Digital
Jan Bures has 27 years of experience in Automotive Sales & Marketing
Auto AdEx likely to vroom up by 30%
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print and digital being the preferred mediums
Maruti Suzuki's overall ad spends have been higher than before: Shashank Srivastava
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
Auto sector hits the fast track this festive season
Industry estimates suggest as many as 1.138 million passenger vehicles - cars, sedans and utility vehicles - were sold between August 17 and November 14
Mercedes Benz India’s Pradeep Srinivas to move to global role
Srinivas, who is currently the General Manager heading Marketing and Customer Experience for Mercedes Benz India, may take over the new role in January 2024
Ahead of Diwali, brands fire up experiential marketing
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Humanising MarTech: Balancing Automation with Authentic Customer Connections
Guest Column: Sooraj Balakrishnan, Head of Marketing, Acer India, writes on how Marketing Technology has an important role to play in the B2C and B2B segments
Banking on positive consumer sentiment: BFSI optimistic on doubling festive AdEx
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Auto sector revs up ad budget for festive season
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Skoda Auto Volkswagen India ad expenses down by 31%
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
Disney Star bags Rs 150-cr sponsorship from Mahindra Auto for Asia Cup & ICC World Cup
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Deepika Warrier joins Bajaj Auto as Head of Marketing
She was with Diageo India for 3 years prior to this
Services & auto sectors take top 2 slots in advertising on Print in Jan-Mar ’23
According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category
Bajaj Auto ad budget up 121% in FY 2022-23
The motor company's advertising spends was Rs 371.19 cr compared to Rs 168 cr in the previous fiscal
Pitchfork Partners wins communication mandate for Bajaj Auto's Triumph Motorcycles
Pitchfork already manages Bajaj Auto’s corporate and brand communication mandates for its own range and the KTM brand
TV gives us a wide spectrum of reach & awareness: Hardik Shah, Renault India
Shah, Lead Marketing Communication & Digital at Renault India, talks about the brand's IPL strategy for the year and faith in television as a medium
Uber Auto celebrates ‘resilient aspirers’
The campaign, conceptualized and produced by FCB India, features cricket sensation Yashaswi Jaiswal, international cricketer T. Natarajan, and the country’s first female bouncer Mehrunissa Shaukat Ali
Renault Nissan Automotive India appoints Sukanya Ramanujan as GM-Communications
Sukanya led public relations, crisis communications, internal and social media communications for over six years at Emirates Airline, Dubai
Fiat India Automobiles names Rajesh Khatri as President & CEO
Prior to the new assignment, Khatri was the Vice-President and head of operation of the passenger vehicle business at Tata Motors
Tata Motors Commercial Vehicle Range: The rage at Auto Expo 2023
Advertorial: At Expo 2023, Tata Motors had the largest display of vehicles, concepts, and solutions for both people and cargo mobility
Škoda Auto India's Head of Marketing and Head of Sales resign
Top execs Tarun Jha and Ajay Raghuvanshi have reportedly stepped down
First ABP Live Auto Awards reveal best in auto innovation
The Car of the Year award went to Hyundai Tucson, while Maruti Grand Vitara emerged as winner of the 'SUV of the Year 2022' title
OLX Autos' quirky campaign with Sharman Joshi stresses on providing ‘xtraaa’ to consumers
The campaign has been conceptualised and created by Lowe Lintas
OLX Autos launches brand campaign ‘OLXtraaa’ with Sharman Joshi
The campaign has been conceptualised by Lowe Lintas
Auto sector moves up 4 ranks in TV ad volume
As per TAM AdEx quarterly report for July-Sept '22, TV ad volume has grown 2% in the period compared to Jan-March 2022
Powering performance of automotive digital advertising with DoubleVerify
From streaming to social advertising, here are some of the top trends for auto marketers to maximise the effectiveness of their digital media campaigns
Kia onboarded as automotive partner for FIFA U-17 Women's World Cup India 2022
68 vehicles will be used by FIFA to transport national football teams, referees, match officials, delegates, and other VIPs during the entire event
Car makers zoom into festive mode, 10-15% more AdEx on cards in Q2
Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the last few months
ŠKODA Auto talks about ‘what really matters’
The campaign has been conceptualised by Publicis Worldwide India
How AR & VR are driving marketing for the auto industry
Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience in a way that is truly engaging
OLX Autos appoints The Glitch to handle digital mandate
The Glitch will be responsible for re-imagining OLX Autos online presence
WATConsult wins ORM & social listening mandate for OLX Autos
The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office
Nalin Jain appointed as Executive Director at ŠKODA AUTO Volkswagen India Private Limited
Nalin Jain will be taking over as the Executive Director – Finance and IT of SAVWIPL from 8 August, 2022.
OLX Autos unveils 3rd film with Rohit Shetty
The Shetty Ke Car-Naame campaign has been conceptualized by Lowe Lintas Delhi
Are auto brands going slow on marketing to cross semiconductor shortage hurdle?
Industry observers say marketing strategies for the sector are evolving to tide over the crisis with the focus being on tailor-made communication and creating experiences
OLX Autos launches film with Rohit Shetty
The Shetty Ke Car-Naame campaign conceptualised by Lowe Lintas Delhi also features actor Sharman Joshi
Auto sector AdEx will grow by 15-20% in FY23: Shashank Srivastava, Maruti Suzuki
Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4