auto
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
The brand won the gold metal in the ‘Best Data-Driven Marketing Strategy’ sub-category
The name has been chosen as per the company's "Name Your Skoda" campaign rolled out in February 2024
e4m Staff Aug 21, 2024 3:26 PM
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
Sohini Ganguly Aug 5, 2024 8:44 AM
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and creativity inherent in human cognition
Kanchan Srivastava Jul 16, 2024 8:58 AM
The campaign film features a series of Hyundai cars driven by a diverse set of customers
e4m Staff Jun 22, 2024 8:54 AM
News channels were the most preferred medium for the sector, according to a TAM AdEx report
e4m Staff Apr 22, 2024 4:53 PM
In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the Automotive & Mobility space
e4m Staff Mar 20, 2024 5:13 PM
Hyundai Verna was crowned the Car of the Year, while Triumph Speed 400 took home the Bike of the Year award
e4m Staff Mar 18, 2024 2:12 PM
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
Sohini Ganguly Feb 15, 2024 8:56 AM
The summit will be followed by awards honouring young leaders who are driving change. The event is scheduled for February 7, 2024
The Summit discusses what is turbocharging growth in the sector, followed by Awards honouring young leaders who are driving change. The event is scheduled for February 7, 2024
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print and digital being the preferred mediums
Chehneet Kaur Jan 24, 2024 8:51 AM
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
Naziya Alvi Rahman Dec 8, 2023 1:52 PM
Industry estimates suggest as many as 1.138 million passenger vehicles - cars, sedans and utility vehicles - were sold between August 17 and November 14
e4m Staff Nov 24, 2023 9:19 AM
Srinivas, who is currently the General Manager heading Marketing and Customer Experience for Mercedes Benz India, may take over the new role in January 2024
Sohini Ganguly Nov 22, 2023 6:53 PM
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Kanchan Srivastava Nov 10, 2023 8:58 AM
Guest Column: Sooraj Balakrishnan, Head of Marketing, Acer India, writes on how Marketing Technology has an important role to play in the B2C and B2B segments
Sooraj Balakrishnan Nov 8, 2023 1:19 PM
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Sonam Saini Oct 11, 2023 8:47 AM
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Aditi Gupta Oct 3, 2023 8:42 AM
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
e4m Staff Sep 27, 2023 5:13 PM
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Naziya Alvi Rahman Sep 5, 2023 8:36 AM
According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category
exchange4media Staff Jul 7, 2023 9:13 AM
The motor company's advertising spends was Rs 371.19 cr compared to Rs 168 cr in the previous fiscal
exchange4media Staff Jul 4, 2023 8:40 AM
Pitchfork already manages Bajaj Auto’s corporate and brand communication mandates for its own range and the KTM brand
exchange4media Staff May 18, 2023 4:34 PM
Shah, Lead Marketing Communication & Digital at Renault India, talks about the brand's IPL strategy for the year and faith in television as a medium
Tanzila Shaikh May 4, 2023 9:00 AM
The campaign, conceptualized and produced by FCB India, features cricket sensation Yashaswi Jaiswal, international cricketer T. Natarajan, and the country’s first female bouncer Mehrunissa Shaukat Ali
exchange4media Staff Apr 29, 2023 7:50 AM
Sukanya led public relations, crisis communications, internal and social media communications for over six years at Emirates Airline, Dubai
exchange4media Staff Mar 3, 2023 7:03 PM
Prior to the new assignment, Khatri was the Vice-President and head of operation of the passenger vehicle business at Tata Motors
exchange4media Staff Feb 9, 2023 1:23 PM
Advertorial: At Expo 2023, Tata Motors had the largest display of vehicles, concepts, and solutions for both people and cargo mobility
NATIVE CONTENT Feb 8, 2023 11:32 AM
Top execs Tarun Jha and Ajay Raghuvanshi have reportedly stepped down
exchange4media Staff Jan 28, 2023 8:41 AM
The Car of the Year award went to Hyundai Tucson, while Maruti Grand Vitara emerged as winner of the 'SUV of the Year 2022' title
exchange4media Staff Dec 22, 2022 12:34 PM
The campaign has been conceptualised and created by Lowe Lintas
exchange4media Staff Nov 19, 2022 4:00 PM
As per TAM AdEx quarterly report for July-Sept '22, TV ad volume has grown 2% in the period compared to Jan-March 2022
exchange4media Staff Nov 10, 2022 1:45 PM
From streaming to social advertising, here are some of the top trends for auto marketers to maximise the effectiveness of their digital media campaigns
exchange4media Staff Oct 13, 2022 5:21 PM
68 vehicles will be used by FIFA to transport national football teams, referees, match officials, delegates, and other VIPs during the entire event
exchange4media Staff Oct 10, 2022 4:26 PM
Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the last few months
Kanchan Srivastava Sep 5, 2022 8:30 AM
The campaign has been conceptualised by Publicis Worldwide India
exchange4media Staff Aug 27, 2022 8:31 AM
Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience in a way that is truly engaging
Shantanu David Aug 26, 2022 9:06 AM
The Glitch will be responsible for re-imagining OLX Autos online presence
exchange4media Staff Aug 1, 2022 12:07 PM
The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office
exchange4media Staff Jul 29, 2022 11:09 AM
Nalin Jain will be taking over as the Executive Director – Finance and IT of SAVWIPL from 8 August, 2022.
exchange4media Staff Jul 14, 2022 1:03 PM
The Shetty Ke Car-Naame campaign has been conceptualized by Lowe Lintas Delhi
exchange4media Staff Jul 2, 2022 8:07 AM
Industry observers say marketing strategies for the sector are evolving to tide over the crisis with the focus being on tailor-made communication and creating experiences
Mansi Sharma Jun 13, 2022 8:39 AM
The Shetty Ke Car-Naame campaign conceptualised by Lowe Lintas Delhi also features actor Sharman Joshi
exchange4media Staff Jun 4, 2022 8:46 AM
Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4
Kanchan Srivastava Jun 3, 2022 8:36 AM
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