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The ad has been conceptualized by Network Advertising and produced by 10 Films
Aarzoo Snigdha Sep 10, 2024 3:19 PM
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
Shantanu David Aug 7, 2024 8:55 AM
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
Experts say a significant portion of the internet has already transitioned to a cookie-less environment, encompassing platforms like CTV, mobile apps and DOOH
Shantanu David Jul 29, 2024 9:19 AM
Marketers say while they will continue to build on alternatives, first-party data strategies will still receive a chunk of their budget
Sohini Ganguly Jul 25, 2024 8:41 AM
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise
Shantanu David Jul 24, 2024 8:36 AM
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Sohini Ganguly Jul 23, 2024 1:25 PM
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Sohini Ganguly Jul 23, 2024 9:23 AM
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Shantanu David May 28, 2024 8:10 AM
The cricketer’s recent social media post has everyone talking about what he is up to next
NATIVE CONTENT May 22, 2024 3:34 PM
The ad for Apple's thinnest-ever iPad has been accused of being tone-deaf and insensitive towards creators
The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols
Shantanu David May 8, 2024 8:14 AM
The TVC by DDB Mudra commemorates the diamond jubilee of its iconic Prestige Pressure Cooker
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective advertising, say experts
Shantanu David & Sohini Ganguly Apr 25, 2024 9:05 AM
Insights underscore the need for businesses to navigate the evolving digital terrain, leveraging data-driven strategies to safeguard privacy and capitalize on emerging opportunities
e4m Staff Apr 24, 2024 2:09 PM
Industry players say the delay will give Google more time to address concerns surrounding its proposed solutions
Shantanu David & Sohini Ganguly Apr 24, 2024 1:00 PM
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
Guest Column: Todd Parsons, Chief Product Officer, Criteo, shares how the company is addressing cookie deprecation
Todd Parsons Apr 22, 2024 8:56 AM
Prior to this, Sriparna Tikekar was the Co-founder & Chief Content Officer at ScoopWhoop Media
e4m Staff Apr 18, 2024 11:47 AM
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a few weeks
Sohini Ganguly Apr 17, 2024 8:41 AM
The awards ceremony recognised and celebrated the best in the Indian broadcast news media
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr, decodes the opportunities that the phasing out of third-party cookies brings to the world of advertising
Rahul Vengalil Mar 29, 2024 8:49 AM
The new campaign is being launched with a 4-part India holidays digital campaign
e4m Staff Mar 25, 2024 12:00 PM
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
In new film, Saffola Gold urges consumers to take a “Roz Ka Healthy Step”
e4m Staff Feb 12, 2024 3:39 PM
Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say experts
Shantanu David Feb 7, 2024 9:07 AM
Guest Column: Anil K Pandit, Senior Vice President, Publicis Media Services India, writes on the alternatives in the times after the withdrawal of cookies
Anil K Pandit Jan 22, 2024 8:53 AM
The FMCG brand has crafted initiatives such as bhogs, jalebi samplings and pakoda platters to engage Ayodhya Ram Mandir consecration visitors
e4m Staff Jan 18, 2024 2:36 PM
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Sohini Ganguly Jan 15, 2024 8:25 AM
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out with a blog
Kanchan Srivastava Jan 12, 2024 8:52 AM
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
Shantanu David Jan 8, 2024 8:36 AM
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders
Kanchan Srivastava Jan 8, 2024 8:21 AM
Abhijit Sarkar was the Head of Corporate Communications at Sahara India Pariwar
e4m Staff Dec 20, 2023 8:54 AM
The campaign was conceptualised and executed by Outdoor Advertising Professionals
e4m Staff Dec 18, 2023 12:56 PM
With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google says "cookies deprecation will start on Jan 4"
Kanchan Srivastava Dec 14, 2023 10:05 PM
The film makes the point that homemakers know what is best for the health of the family
e4m Staff Dec 12, 2023 4:22 PM
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
e4m Staff Dec 6, 2023 11:18 AM
While the ad tech sector is likely to take a hit due to the risk of higher data cost, eCommerce firms seem to be better placed as they are not dependent on cookies, experts shared
Sohini Ganguly Nov 3, 2023 9:03 AM
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Nilanjana Basu Nov 2, 2023 9:02 AM
The book is a reflection of the author's 'eclectic taste across categories'
e4m Staff Oct 27, 2023 2:57 PM
‘Dhyaan se Lijiye’ campaign tells consumers to exercise caution while buying edible oil
e4m Staff Sep 21, 2023 3:51 PM
The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030
exchange4media Staff Sep 14, 2023 9:24 AM
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
In this second part of our piece on contextual advertising, experts explain how AI is helping marketers in precise targeting while respecting user privacy in a cookieless world
Shantanu David Sep 7, 2023 8:33 AM
Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors
Sohini Ganguly Sep 6, 2023 9:14 AM
With context gaining more importance in light of India's Digital Personal Data Protection Act, contextual advertising stands to gain even more prominence, according to experts
Shantanu David Sep 6, 2023 8:48 AM
As part of the partnership, 2 new microwave ovens are announced with ‘Scan to Cook’ feature
exchange4media Staff Aug 7, 2023 6:44 PM
From AI adoption to cookie deprecation to charges of unfair practices, Dan Taylor, VP of Google’s Ad Business, spoke to e4m on a host of issues during his recent India visit
Kanchan Srivastava Jul 31, 2023 8:33 AM
