lee
Prior to this, Shridhar Nair was the group's Senior Vice President of Operations
e4m Staff Aug 30, 2024 11:51 AM
The US Networks business will be led by Channing Dungey, Warner Bros. Television Group Chairman and CEO
e4m Staff Aug 20, 2024 12:27 PM
The campaign, the company said, is a call to action for smart consumers who want to embrace and upgrade to a healthier way of life
While distribution methods (terrestrial, cable, satellite, streaming) have changed, the core value of TV, which is mass impact, remains relevant, say experts
Tasmayee Laha Roy Jul 30, 2024 9:06 AM
'Jasleen's authentic connection with audiences aligns perfectly with boAt's commitment to delivering high-quality audio experiences,' said the audio-tech brand
The campaign has been launched across multiple platforms including TV, digital, print, radio, OOH, cinema and social media
e4m Staff Jul 4, 2024 12:36 PM
Kathleen Hall who has been associated with the tech giant for the last 16 years will be 'taking some time off'
'Actor Sreeleela perfectly embodies the essence of Neude's Hi-Glazers—dynamic, witty, and effortless,' said the brand
e4m Staff Jun 24, 2024 2:18 PM
Guest Column: Vimran Singh, Branding & Communication Officer, Fleetguard Filters, shares insights about the vital role of comm professionals in advocating for AI ethics and regulatory frameworks
Vimran Singh May 27, 2024 3:59 PM
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
Sohini Ganguly May 7, 2024 8:30 AM
Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations
Decision Pinnacle has conceptualized the new campaign for the sleep solutions brand
e4m Staff Apr 18, 2024 1:22 PM
Celebrated for her dedication to health and well-being, Vidya perfectly embodies Sleepfresh's mission of promoting quality sleep, the company said
e4m Staff Apr 3, 2024 10:14 AM
'His legacy aligns well with the brand’s,' said Nilkamal about its association with its new brand ambassador, Ranbir Kapoor
Kunal Dubey, Chief Marketing Officer, has decided to step down to pursue new opportunities
e4m Staff Mar 29, 2024 12:17 PM
In an update on X, Zomato said, the veg-only feature will go live next week
e4m Staff Mar 22, 2024 10:33 AM
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
Tanzila Shaikh & Sandhya Raghavan Mar 21, 2024 9:25 AM
Following a backlash, in a post on X, Zomato CEO Deepinder Goyal said to avoid discrimination its delivery partners will only be sporting red uniforms as earlier
e4m Staff Mar 20, 2024 10:04 AM
An inspirational figure in the world of Indian advertising, Fali Vakeel leaves behind an unparalleled legacy
e4m Staff Mar 16, 2024 2:03 PM
Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
e4m Staff Mar 12, 2024 10:20 AM
The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone
e4m Staff Feb 23, 2024 11:53 AM
The company has come up with a content series spotlighting Tata Motors Fleet Edge telematics platform
e4m Staff Feb 7, 2024 12:31 PM
Nilkamal Sleep has launched a digital film featuring Bobby Deol to bring to life the brand idea of "Thoughtfully Designed for You”
e4m Staff Jan 29, 2024 3:14 PM
As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready
e4m Staff Jan 14, 2024 6:00 PM
As per the mandate, Curativity will help shape brand positioning for the entire snacking portfolio of TooYumm!
Gwanggu Lee will be taking over from Tae Jin Park who is retiring after a 36-year stint with Kia
e4m Staff Jan 3, 2024 11:05 AM
Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans
Chehneet Kaur Jan 2, 2024 11:49 AM
The summit promises to be an engaging event, exploring the challenges, opportunities and trends shaping the programmatic ecosystem
e4m Staff Nov 30, 2023 8:25 AM
With over two decades of experience Jabri-Pickett brings a wealth of knowledge and expertise to his new role
e4m Staff Nov 14, 2023 11:03 AM
The Global CEO of IPG Mediabrands speaks exclusively to e4m Editor Naziya Alvi Rahman during her first visit to India
Naziya Alvi Rahman Nov 8, 2023 9:32 AM
The campaigns highlight the intrinsic playfulness of the festive season in India
e4m Staff Oct 11, 2023 4:24 PM
The first film has gone live on social media platforms YouTube, Facebook, Instagram, Google and Twitter
e4m Staff Oct 7, 2023 12:00 PM
The mattress brand has launched new campaign titled ‘Did you sleep well’
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
Sohini Ganguly Oct 4, 2023 8:18 AM
The campaign talks about The Sleep Company's patented SmartGRID technology
e4m Staff Sep 21, 2023 12:55 PM
The #MadeToFlaunt campaign says ‘Sleep in Style, Recline in Style’
exchange4media Staff Sep 6, 2023 4:23 PM
The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019
exchange4media Staff Aug 31, 2023 3:35 PM
Saraon, director- digital media, India and Middle East, Publicis Epsilon, was speaking at e4m Real Time Summit
exchange4media Staff Aug 25, 2023 8:46 AM
