From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
Sukhleen Aneja was most recently the CEO of Brands at Good Glamm
Prior to this, Shridhar Nair was the group's Senior Vice President of Operations
Shaleen Ashdhir was earlier with Disney Star
The US Networks business will be led by Channing Dungey, Warner Bros. Television Group Chairman and CEO
The campaign, the company said, is a call to action for smart consumers who want to embrace and upgrade to a healthier way of life
While distribution methods (terrestrial, cable, satellite, streaming) have changed, the core value of TV, which is mass impact, remains relevant, say experts
The company is eyeing Rs 1000 crore revenue in the next 2-3 years
'Jasleen's authentic connection with audiences aligns perfectly with boAt's commitment to delivering high-quality audio experiences,' said the audio-tech brand
The campaign has been launched across multiple platforms including TV, digital, print, radio, OOH, cinema and social media
Kathleen Hall who has been associated with the tech giant for the last 16 years will be 'taking some time off'
The campaign has been conceptualized by Steve Priya
'Actor Sreeleela perfectly embodies the essence of Neude's Hi-Glazers—dynamic, witty, and effortless,' said the brand
The campaign has been conceptualised by Steve Priya
Guest Column: Vimran Singh, Branding & Communication Officer, Fleetguard Filters, shares insights about the vital role of comm professionals in advocating for AI ethics and regulatory frameworks
The campaign has been conceived by Steve Priya
Shweta Jain moved out of Diageo in April
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations
Decision Pinnacle has conceptualized the new campaign for the sleep solutions brand
Celebrated for her dedication to health and well-being, Vidya perfectly embodies Sleepfresh's mission of promoting quality sleep, the company said
'His legacy aligns well with the brand’s,' said Nilkamal about its association with its new brand ambassador, Ranbir Kapoor
Kunal Dubey, Chief Marketing Officer, has decided to step down to pursue new opportunities
In an update on X, Zomato said, the veg-only feature will go live next week
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
Following a backlash, in a post on X, Zomato CEO Deepinder Goyal said to avoid discrimination its delivery partners will only be sporting red uniforms as earlier
The initiative has been carried out in association with Big FM
An inspirational figure in the world of Indian advertising, Fali Vakeel leaves behind an unparalleled legacy
Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone
The Quint has acquired Lee Enterprises’ 5,13,000 shares
The company has come up with a content series spotlighting Tata Motors Fleet Edge telematics platform
Nilkamal Sleep has launched a digital film featuring Bobby Deol to bring to life the brand idea of "Thoughtfully Designed for You”
As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready
As per the mandate, Curativity will help shape brand positioning for the entire snacking portfolio of TooYumm!
Gwanggu Lee will be taking over from Tae Jin Park who is retiring after a 36-year stint with Kia
Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans
The actor is the brand ambassador for the apparel company
The summit promises to be an engaging event, exploring the challenges, opportunities and trends shaping the programmatic ecosystem
With over two decades of experience Jabri-Pickett brings a wealth of knowledge and expertise to his new role
The Global CEO of IPG Mediabrands speaks exclusively to e4m Editor Naziya Alvi Rahman during her first visit to India
He has been with the company for over 10 years
The campaigns highlight the intrinsic playfulness of the festive season in India
The first film has gone live on social media platforms YouTube, Facebook, Instagram, Google and Twitter
The mattress brand has launched new campaign titled ‘Did you sleep well’
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
The campaign talks about The Sleep Company's patented SmartGRID technology
The #MadeToFlaunt campaign says ‘Sleep in Style, Recline in Style’
The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019
Prior to this, Tavleen was with Cheil