As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts
In conversation with Jonathan Nelson, the CEO of Omnicom Digital, at Cannes Lions 2024 on AI trends, role of data, merits of an in-house setup, and more
Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty
As per reports, the list of invitees included Microsoft co-founder Bill Gates, Meta CEO Mark Zuckerberg, Disney CEO Bob Iger & Alphabet CEO Sundar Pichai apart from Bollywood biggies and sports stars
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach
At the e4m IPRCCC, experts shared insights on how marketers maintain the pace with changing demands of consumer markets, the mix of physical and digital and more
As part of this weekly series, Omnicom Media Group’s Chief Content Officer Shailja Saraswati Varghese spoke to us about being a fitness enthusiast, how she spends her weekends and her vacation plans
Along with inaugurating the Tira app and website, the company announced the opening of its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumbai