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Ruchika Bansal is a seasoned professional with over two decades of multi-dimensional experience across corporate strategy, investments and more
e4m Staff Feb 23, 2026 3:40 PM
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
e4m Staff Aug 16, 2024 9:28 AM
Conceptualized by TBWA\India, the campaign offers a fresh perspective on the Indian national flag
e4m Staff Aug 15, 2024 2:00 PM
The brand took home the award under the Best Integrated Media Campaign – Corporate sub-category
Burson India will work with Birla Opus Paints’ brand team to amplify the brand’s narrative
e4m Staff Jul 17, 2024 11:34 AM
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency purchase industry
Kanchan Srivastava Jul 8, 2024 8:35 AM
‘Into the Grain’, a film series by Asian Paints Woodtech that focuses on the beauty and complexity of wood
The campaign has been launched for a cricket scholarship powered by NeoBharat
e4m Staff May 22, 2024 12:32 PM
In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience
e4m Staff May 16, 2024 6:08 PM
Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position as a market leader
Anjana Naskar May 14, 2024 9:18 AM
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
e4m Staff Apr 26, 2024 4:02 PM
The brand jury meet will be chaired by Amit Syngle, MD & CEO, Asian Paints
e4m Staff Apr 15, 2024 8:40 AM
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
Asian Paints was one of the key sponsors in IPL 2023 as well
Naziya Alvi Rahman Mar 13, 2024 5:05 PM
Before this, Nilesh Malani was with the CMO at Polycab India for over three years
The brand won 1 gold and 3 silver and 2 bronze metals across categories for their outstanding work
e4m Staff Feb 15, 2024 1:48 PM
Conceptualized by Ogilvy India, the new campaign promotes the brand's Beautiful Homes Painting Service
e4m Staff Jan 16, 2024 2:09 PM
The Pongal campaign has been executed in collaboration with XXL Collective
e4m Staff Jan 15, 2024 1:19 PM
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Simran Sabherwal Jan 15, 2024 8:34 AM
The paint brand's Beautiful Homes Service addresses the challenges faced by homeowners in bringing their vision for the perfect homes to life
The 'Mera Wala Mood' campaign has been conceptualised by Ogilvy and is an extension of the ‘Har Ghar Kuch Kehta Hai’ thought
The campaign conceived by Ogilvy pays tribute to the people who’ve been part of Sharad Shamman's creative legacy
e4m Staff Oct 11, 2023 11:55 AM
The tycoon was also the non-executive director of the billion-dollar company, which is among Asia's biggest paint companies
e4m Staff Sep 28, 2023 3:29 PM
The agency will provide creative support, branding, strategy, and digital marketing support to the brands
e4m Staff Sep 21, 2023 1:05 PM
The company has featured its two brands in the post-production stage of the movie
e4m Staff Sep 18, 2023 2:30 PM
Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
exchange4media Staff Sep 7, 2023 9:27 AM
The agency will service the company from its Gurgaon branch
exchange4media Staff Sep 4, 2023 2:46 PM
These humorous slice-of-life situations but also highlight the unique selling points of Sirca's PU Polish range
exchange4media Staff Jul 12, 2023 1:02 PM
The agency will be in charge of enhancing its corporate reputation, amplifying brand visibility, and supporting its expansion drive
exchange4media Staff Jul 4, 2023 1:41 PM
The account will be serviced from the agency’s Kolkata office
exchange4media Staff Jul 3, 2023 11:21 AM
The actor will be the brand ambassador for a period of two years
exchange4media Staff Jun 7, 2023 3:13 PM
On-box advertising campaign involves transforming Amazon’s delivery boxes into branded packaging with an experiential component to engage customers
exchange4media Staff May 22, 2023 2:56 PM
As part of this brand collaboration, Delhi Capitals women’s team will wear the JSW Paints logo on the front of their match and training jersey
exchange4media Staff Mar 2, 2023 3:20 PM