As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
Conceptualized by TBWA\India, the campaign offers a fresh perspective on the Indian national flag
The brand took home the award under the Best Integrated Media Campaign – Corporate sub-category
Project Parivartan has completed 5 years
Burson India will work with Birla Opus Paints’ brand team to amplify the brand’s narrative
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency purchase industry
‘Into the Grain’, a film series by Asian Paints Woodtech that focuses on the beauty and complexity of wood
The campaign has been launched for a cricket scholarship powered by NeoBharat
In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience
Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position as a market leader
The brand is associated with six teams this IPL
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
The brand jury meet will be chaired by Amit Syngle, MD & CEO, Asian Paints
Virat Kohli will promote Neo Bharat Latex Paint
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
Asian Paints was one of the key sponsors in IPL 2023 as well
Before this, Nilesh Malani was with the CMO at Polycab India for over three years
The film has been conceptualised by TBWA\India
The brand won 1 gold and 3 silver and 2 bronze metals across categories for their outstanding work
Conceptualized by Ogilvy India, the new campaign promotes the brand's Beautiful Homes Painting Service
The Pongal campaign has been executed in collaboration with XXL Collective
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
The Asian Paints TVC is conceptualized by Ogilvy India
The paint brand's Beautiful Homes Service addresses the challenges faced by homeowners in bringing their vision for the perfect homes to life
The 'Mera Wala Mood' campaign has been conceptualised by Ogilvy and is an extension of the ‘Har Ghar Kuch Kehta Hai’ thought
The film has been conceptualised by TBWA\India
The campaign conceived by Ogilvy pays tribute to the people who’ve been part of Sharad Shamman's creative legacy
The campaign has been conceptualized by McCann Worldgroup
Names Harcharan Singh as Chief Information Officer
The tycoon was also the non-executive director of the billion-dollar company, which is among Asia's biggest paint companies
The film is for Rumalaya Active Spray
The agency will provide creative support, branding, strategy, and digital marketing support to the brands
The company has featured its two brands in the post-production stage of the movie
The market launch of Birla Opus is scheduled for Q4FY24
Creative spots that caught our eyes
Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
The agency will service the company from its Gurgaon branch
The campaign is headlined by Alia Bhatt
The commercial has the film-within-a-film format
The campaign has been conceptualized by TBWA\India
These humorous slice-of-life situations but also highlight the unique selling points of Sirca's PU Polish range
The agency will be in charge of enhancing its corporate reputation, amplifying brand visibility, and supporting its expansion drive
The account will be serviced from the agency’s Kolkata office
The actor will be the brand ambassador for a period of two years
On-box advertising campaign involves transforming Amazon’s delivery boxes into branded packaging with an experiential component to engage customers
The TVC has been conceptualized by Ogilvy
The ad has been conceptualized by TBWA
The campaign has been conceptualised by Ogilvy India
As part of this brand collaboration, Delhi Capitals women’s team will wear the JSW Paints logo on the front of their match and training jersey
The moppet with a brush fomented the transformation of the paint industry in India