Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Aditya Roy Kapur will feature in a series of upcoming marketing initiatives
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
She joined the company in 2022 as VP—Communications, PR and CSR
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Maushumi Chakravarty is a senior IIS officer
The Abby Awards will be held on the 29th, 30th and 31st of May during Goafest 2024
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
Before assuming the role of CEO, Abhishek Chakraborty led DTDC as Executive Director for 15 years
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Anusheela Saha will also take on the additional role of Head of Design
Manash Chakraborty was earlier with NDTV Group
The IMA 2023 jury was chaired by CK Venkataraman, MD, Titan Company
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Antony, BJP national secretary, spoke at the e4m Top 50 Party Spokespersons conference, shedding light on how party representatives can bolster trust among viewers
BJP's Gaurav Bhatia, Shazia Ilmi and Dr. Sambit Patra; Congress' Abhishek Manu Singhvi, Pawan Khera, Supriya Shrinate and AAP’s Raghav Chadha and Sanjay Singh featured among the top 10
Prior to joining Liberty, he was the President of consumer Lines at Tata AIG General Insurance
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies
Chakraborty passed away in a car crash in Kolkata
He has previously worked for organisations such as Nestle, Unilever, ITC, and Emami
Looking back at Ambareesh's vibrant life as a pioneer, biker and, in his own words, 'a furniture salesman'
Pepperfry issues statement remembering its Co-founder & CEO Murthy who passed away following a cardiac arrest
He founded the omnichannel furniture and home decor company in 2012
Here we feature top marketing leaders who were part of the terrific list
The campaign has been conceptualized by ADbhoot
Here we feature top marketing leaders who were part of the terrific list
At Cannes Lions 2023, Marty O' Halloran, CEO, DDB Worldwide, talks about the big challenge for Indian creative professionals to be 'world class'
Chakraborty, President, Rapport Chrome, spoke about the reality of digital OOH in India at the e4m NEONS OOH Conference 2023
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges
At the Pitch CMO Summit, Murty, co-founder and CEO, Pepperfry, engaged in a fireside chat with Nawal Ahuja, Co-founder & Director, exchange4media
New TVC conceptualised by McCann Worldgroup Bangalore
Chakravarty was earlier with Usha International
The three co-founders — Pallavi Chakravarti, Nishant Saurabh & Anand Murty — will lead the agency as CCO, CEO, and CSO respectively
Prior to this, Chakraborty was associated with Unshots as Senior Consultant
The campaign highlights the ‘Insights’ feature that helps users make an informed property decision
The event is being held in collaboration with Paytm Insider
This will be Jain’s second stint with Zee
Chakraborty took over as Chief Business Officer in August
Chakraborty was previously associated with Novotel Kolkata Hotel and Residences
With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers
Jab Prestige sambhale kitchen ka kaam, party host karna hoga aasan, says the film