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Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Pooja Yadav Jan 12, 2026 12:46 PM
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
e4m Staff Nov 21, 2025 10:34 AM
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Aditya Roy Kapur will feature in a series of upcoming marketing initiatives
e4m Staff Aug 12, 2024 1:26 PM
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Sohini Ganguly Jul 23, 2024 1:25 PM
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Sohini Ganguly Jul 23, 2024 9:23 AM
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Shantanu David May 28, 2024 8:10 AM
The Abby Awards will be held on the 29th, 30th and 31st of May during Goafest 2024
e4m Staff Apr 25, 2024 6:26 PM
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
Kanchan Srivastava Apr 18, 2024 8:44 AM
Before assuming the role of CEO, Abhishek Chakraborty led DTDC as Executive Director for 15 years
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
Anusheela Saha will also take on the additional role of Head of Design
e4m Staff Feb 21, 2024 12:45 PM
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
Shantanu David Jan 8, 2024 8:36 AM
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
e4m Staff Dec 6, 2023 11:18 AM
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Nilanjana Basu Nov 2, 2023 9:02 AM
Antony, BJP national secretary, spoke at the e4m Top 50 Party Spokespersons conference, shedding light on how party representatives can bolster trust among viewers
e4m Staff Oct 4, 2023 10:16 AM
BJP's Gaurav Bhatia, Shazia Ilmi and Dr. Sambit Patra; Congress' Abhishek Manu Singhvi, Pawan Khera, Supriya Shrinate and AAP’s Raghav Chadha and Sanjay Singh featured among the top 10
Prior to joining Liberty, he was the President of consumer Lines at Tata AIG General Insurance
e4m Staff Sep 20, 2023 7:05 PM
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies
exchange4media Staff Sep 7, 2023 3:28 PM
He has previously worked for organisations such as Nestle, Unilever, ITC, and Emami
exchange4media Staff Aug 29, 2023 11:34 AM
Looking back at Ambareesh's vibrant life as a pioneer, biker and, in his own words, 'a furniture salesman'
exchange4media Staff Aug 9, 2023 9:26 AM
Pepperfry issues statement remembering its Co-founder & CEO Murthy who passed away following a cardiac arrest
exchange4media Staff Aug 8, 2023 5:47 PM
He founded the omnichannel furniture and home decor company in 2012
exchange4media Staff Aug 8, 2023 10:30 AM
Here we feature top marketing leaders who were part of the terrific list
exchange4media Staff Jul 14, 2023 2:03 PM
Here we feature top marketing leaders who were part of the terrific list
exchange4media Staff Jul 12, 2023 12:38 PM
At Cannes Lions 2023, Marty O' Halloran, CEO, DDB Worldwide, talks about the big challenge for Indian creative professionals to be 'world class'
Neeta Nair Jun 21, 2023 12:49 PM
Chakraborty, President, Rapport Chrome, spoke about the reality of digital OOH in India at the e4m NEONS OOH Conference 2023
exchange4media Staff May 19, 2023 3:58 PM
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
exchange4media Staff May 16, 2023 2:06 PM
The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges
Kanchan Srivastava May 1, 2023 9:01 AM
At the Pitch CMO Summit, Murty, co-founder and CEO, Pepperfry, engaged in a fireside chat with Nawal Ahuja, Co-founder & Director, exchange4media
exchange4media Staff Mar 28, 2023 11:03 AM
The three co-founders — Pallavi Chakravarti, Nishant Saurabh & Anand Murty — will lead the agency as CCO, CEO, and CSO respectively
Neeta Nair Mar 2, 2023 8:43 AM
Prior to this, Chakraborty was associated with Unshots as Senior Consultant
exchange4media Staff Feb 16, 2023 2:59 PM
The campaign highlights the ‘Insights’ feature that helps users make an informed property decision
exchange4media Staff Feb 11, 2023 8:47 AM
The event is being held in collaboration with Paytm Insider
exchange4media Staff Jan 31, 2023 12:44 PM
Chakraborty took over as Chief Business Officer in August
exchange4media Staff Jan 24, 2023 11:41 AM
Chakraborty was previously associated with Novotel Kolkata Hotel and Residences
exchange4media Staff Jan 23, 2023 12:12 PM
With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers
Shantanu David Jan 16, 2023 9:06 AM