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Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
Chehneet Kaur Sep 3, 2024 5:16 PM
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
Sohini Ganguly Sep 3, 2024 8:41 AM
Harshit Sahni is now Cluster Revenue Head - Factual & Lifestyle, Eurosport, International Business - South Asia at Warner Bros. Disney
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
Sindhu Gangadharan currently serves as Managing Director of SAP Labs India
e4m Desk Aug 28, 2024 12:11 PM
WBD AIM is a first-party data platform to enhance audience targeting capabilities
e4m Staff Aug 27, 2024 12:48 PM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
Schneider was with Nestle for over 8 years during which he led the company through significant transformations
e4m Staff Aug 23, 2024 10:58 AM
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
e4m Staff Aug 22, 2024 12:28 PM
Debjani Ghosh has been the President of the National Association of Software & Services Companies (NASSCOM) since April 2018
e4m Desk Aug 22, 2024 11:11 AM
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
e4m Staff Aug 21, 2024 11:57 AM
The US Networks business will be led by Channing Dungey, Warner Bros. Television Group Chairman and CEO
e4m Staff Aug 20, 2024 12:27 PM
LIC has issued ads in newspapers cautioning policyholders against claims by a firm called ACESCO
e4m Staff Aug 19, 2024 3:26 PM
Sen has worked with organizations such as Sterlite Power, Alstom and GE
e4m Staff Aug 16, 2024 2:38 PM
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers
Aditi Gupta Aug 14, 2024 8:37 AM
Aparna Tandon will report to Imtiyaz Vilatra, Managing Director, Posterscope
WOW Skin Science is implementing a 360-degree media activation strategy, which includes a digital commercial featuring Urvi Singh, known for her role in Kota Factory
e4m Staff Aug 12, 2024 1:26 PM
Prior to this, Shantaprasad Nagarmath was Head, Consumer Business (OTC plus Nutrition) at Dr. Reddy's Laboratories
e4m Desk Aug 12, 2024 10:39 AM
ITC Sunfeast hosted a one-of-a-kind conference between "hens and cows", explaining the importance of making milk and eggs appealing for kids
OpenAI's President and Co-Founder Greg Brockman is also taking a sabbatical through the end of the year
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
‘Muzartdisco’ encourages artists with innovative tools and a worldwide reach
e4m Staff Aug 6, 2024 12:55 PM
The partnership aims to develop innovative campaigns that highlight the growing market for comfortable athleisurewear
e4m Staff Aug 6, 2024 11:16 AM
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Chehneet Kaur Aug 2, 2024 2:28 PM
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
Payal Gwalani Aug 2, 2024 9:13 AM
The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process
Payal Gwalani Aug 1, 2024 9:16 AM
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Shantanu David Jul 31, 2024 9:10 AM
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
e4m Staff Jul 29, 2024 11:13 AM
Though the scheme looks lucrative, it requires to be executed well, otherwise it will put a big question mark on the future of the candidates, said Rajiv Memani, chairman and CEO of EY India
e4m Staff Jul 29, 2024 10:50 AM
'Sanjay Gupta has been passionate and successful advocate for company’s investment in APAC,' wrote Philipp Schindler, SVP & Chief Business Officer at Google
The global outage that affected Microsoft’s Azure cloud and Microsoft 365 services has hit businesses, banks and flights across the world
Experts say loss of eyeballs through ad-free tiers is an area that can be a major concern in future, and at that time, premium tier prices will be considerably higher to make up for the loss of ad rev
Shantanu David Jul 19, 2024 8:46 AM
As per reports, Warner Bros Discovery has reached out to rival media groups for merger and acquisition possibilities
e4m Staff Jul 18, 2024 11:08 AM
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Shantanu David Jul 16, 2024 9:33 AM
While hearing the case of the restraining order on Power TV, CJI D Y Chandrachud asked about the number of TV channels that have been shut down on account of licences not being renewed
e4m Staff Jul 16, 2024 9:23 AM
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of display options for different timespans
Shantanu David Jul 15, 2024 8:42 AM
