Gadgets 360 leads closest rival by 17 mn unique users: ComScore
Comscore data for November shows Gadgets 360 attracted over 27 million unique visitors
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From Amul Girl to AI avatars: How brand mascots are being reimagined
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Artificial scarcity debate returns as govt readies DD Free Dish FY26 slot auctions
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Personalisation needs to come from consumer insights: Pernod Ricard’s Pierre de Greef
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
Meta’s Chief AI scientist Yann LeCun to move on after 12 years
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
How Technology Shapes How We Move, Speak, Think
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
ASCI rolls out ‘Commitment Seal’ to promote ethical advertising
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
Atin Chhabra named VP - Global Marketing, Middle East, Africa at Schneider Electric
Atin Chhabra has been with Schneider Electric for 7 years
ASCI appoints Partha Sinha as new Chairman
Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
Sportz Village shines light on the 'syllabus' of champions in new film
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
ASCI to elect Partha Sinha as next Chairperson
Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4
ASCI to announce new chairman on Sept 4
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
Harshit Sahni gets expanded role at Warner Bros. Discovery
Harshit Sahni is now Cluster Revenue Head - Factual & Lifestyle, Eurosport, International Business - South Asia at Warner Bros. Disney
Mansi Khanna named COO of Dr. Reddy's and Nestle Health Science
Mansi Khanna was earlier Nestle’s Category Marketing Manager-Dairy
BSH Home Appliances rolls out ‘Care #LikeABosch’ campaign for new washing machine
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
Stagwell's Assembly appoints Samantha Scott as Managing Partner, Europe
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
NASSCOM names Sindhu Gangadharan as Chairperson
Sindhu Gangadharan currently serves as Managing Director of SAP Labs India
Warner Bros. Discovery International launches WBD AIM
WBD AIM is a first-party data platform to enhance audience targeting capabilities
MIB recommends exempting ASCI members, print & start-ups from SDC in SC affidavit: Report
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
Nestle CEO Mark Schneider steps down, Laurent Freixe to take over as CEO, S.A.
Schneider was with Nestle for over 8 years during which he led the company through significant transformations
McCain Foods partners with dentsu India & Posterscope for monsoon campaign
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
Debjani Ghosh steps down as Nasscom President, Rajesh Nambiar to take over
Debjani Ghosh has been the President of the National Association of Software & Services Companies (NASSCOM) since April 2018
Becky Brock joins Tesco as Group Customer Director
Prior to this, Brock was with Costa Coffee for three years
Schbang and BGMI collaborate with B’luru traffic police for safer commutes
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
Warner Bros. Discovery’s Kathleen Finch steps down as Chairman & CEO of US Networks
The US Networks business will be led by Channing Dungey, Warner Bros. Television Group Chairman and CEO
LIC takes to Print to counter rival co’s claims
LIC has issued ads in newspapers cautioning policyholders against claims by a firm called ACESCO
Schneider Electric ropes in Shreyosi Sen as India Communications Leader
Sen has worked with organizations such as Sterlite Power, Alstom and GE
Scarecrow M&C Saatchi & Rajiv Rao create quirky Mexican world for Cristos Wafers
The agency has also conceived Cristopher, a human brand mascot
DPOs to meet TRAI over broadcasters' channel bouquet discount as existential fears mount
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers
Posterscope India appoints Aparna Tandon as Senior VP - Rural, Retail & Experiential
Aparna Tandon will report to Imtiyaz Vilatra, Managing Director, Posterscope
WOW Skin Science introduces the OG duo of Onion and Collagen in new ad for hairfall range
WOW Skin Science is implementing a 360-degree media activation strategy, which includes a digital commercial featuring Urvi Singh, known for her role in Kota Factory
Shantaprasad Nagarmath named CEO at Dr. Reddy's and Nestlé Health Science Ltd
Prior to this, Shantaprasad Nagarmath was Head, Consumer Business (OTC plus Nutrition) at Dr. Reddy's Laboratories
Mascots add a dollop of fun to ITC Sunfeast's ad for Super Egg & Milk Biscuit
ITC Sunfeast hosted a one-of-a-kind conference between "hens and cows", explaining the importance of making milk and eggs appealing for kids
Ascential plc to acquire commercial assets of Effie
Effie will join Ascential’s LIONS Division
OpenAI Co-Founder John Schulman quits to join Anthropic
OpenAI's President and Co-Founder Greg Brockman is also taking a sabbatical through the end of the year
‘Reliable content’ primary factor while choosing news site subscription: Study
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
Radio City and Beatchain launch Muzartdisco
‘Muzartdisco’ encourages artists with innovative tools and a worldwide reach
Crescent Group secures digital mandate for Domin8 Athleisurewear
The partnership aims to develop innovative campaigns that highlight the growing market for comfortable athleisurewear
Oh OOH! Mumbai's sky-high risk
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Guidelines are clear on how athletes can be congratulated by non-sponsors: Manisha Kapoor
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
79% of apps analysed show privacy deception: ASCI-Parallel HQ report
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
52 out of 53 of top apps in India use deceptive patterns: ASCI Academy study
The study has been conducted in collaboration with Parallel HQ
ASCI clears Zomato, Swiggy of drip pricing allegations
The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process
Does size matter? How screens impact programmatic media buying
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Netflix names Alain Tascan as President - Games
Alain Tascan was previously Executive Vice President - Epic Games
Budget: Insufficient measures for agricultural growth & rural infrastructure, say experts
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
Budget 2024: New ELI scheme is focused on formalisation of labour, says Jayant Sinha
Though the scheme looks lucrative, it requires to be executed well, otherwise it will put a big question mark on the future of the candidates, said Rajiv Memani, chairman and CEO of EY India
Informa acquires Cannes Lions Festival owner Ascential
The deal, as per news agencies, is worth 1.2 billion pounds
Google's APAC President Scott Beaumont to retire
Scott Beaumont has been with Google for 16 years