shop
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
e4m Staff Aug 28, 2024 12:50 PM
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
Sonam Saini Aug 22, 2024 9:13 AM
Prior to this, Jiten Mahendra was with Ample as its Chief Marketing Officer
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and more
Simran Sabherwal Aug 5, 2024 9:24 AM
The owner reportedly said that the banner was put up away from his shop premises by miscreants who wanted to defame him
The campaign challenges the perception that lower prices equate to lower quality
e4m Staff Jul 29, 2024 10:30 AM
Prathyusha Agarwal was most recently the Chief Business Officer at BYJU'S for Early Learn
e4m Desk May 25, 2024 11:27 AM
The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination
Venu Nair joins Myntra from Shoppers Stop, where he was the Managing Director and Chief Executive Officer
e4m Staff Feb 22, 2024 8:27 AM
The actor features in the latest communication campaign of The Body Shop
e4m Staff Feb 5, 2024 12:24 PM
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
e4m Staff Jan 29, 2024 11:14 AM
The tribunal has reportedly given its nod to a joint proposal by luggage manufacturer Goblin India and financial services firm Khandwala Finstock to acquire the bankrupt network
e4m Staff Nov 17, 2023 1:57 PM
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify shopping trends
e4m Staff Nov 1, 2023 10:06 AM
As part of the immediate creative mandate, the agency devised two marquee campaigns for the brand
e4m Staff Oct 23, 2023 10:51 AM
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change campaign furthers the Community Fair Trade initiative
e4m Staff Oct 13, 2023 9:25 AM
The 'Tyohar Ki Nayi Kashish’ film is for Shoppers Stop’s Kashish brand
The ad effectively conveys the message of living an epic life without compromises
exchange4media Staff Sep 7, 2023 1:48 PM
Unplanned shoppers are inclined to shop closer to festivals, with 58% planning to shop around Dusshera and Diwali, says the report
exchange4media Staff Sep 1, 2023 11:19 AM
Prior to this, Mishra was Chief Commercial Officer and CEO of Homestop
exchange4media Staff Aug 25, 2023 10:43 AM
The eCommerce platform has come with innovation offers for consumers for the Aadi Sale
exchange4media Staff Aug 22, 2023 11:46 AM
PRSI Kolkata Chapter has elected a new seven-member executive committee for 2023-2025
exchange4media Staff May 5, 2023 2:42 PM
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
exchange4media Staff May 2, 2023 4:56 PM
Kundu was the GM: Brand Relations, Marketing & Customer Acquisition at the British cosmetics and skincare brand The Body Shop
exchange4media Staff Apr 17, 2023 10:40 AM
The campaign comprises four-films that will be released in stages over the next three months
exchange4media Staff Apr 1, 2023 1:00 PM
The actor will be featured in a series of digital and print campaigns
exchange4media Staff Jan 27, 2023 10:34 AM
The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee
exchange4media Staff Jan 1, 2023 6:00 PM
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
exchange4media Staff Dec 19, 2022 9:37 AM
Thoreau, CMO - The Body Shop, shares thoughts on the brand's business vision and why its activism isn't skin deep
Ritika Raj & Tanya Dwivedi Dec 5, 2022 1:52 PM
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Kanchan Srivastava Nov 29, 2022 8:47 AM
The film is part of the brand’s #TaiyaarHokarAaiye campaign
exchange4media Staff Oct 24, 2022 8:17 AM
The campaign asks consumers to break the monotony of staying indoors and to go out shopping
exchange4media Staff Oct 22, 2022 8:36 AM
Twitter has partnered with Publicis to study 2400 consumers in India on leading social platforms
exchange4media Staff Oct 19, 2022 11:36 AM
The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
Ritika Raj Oct 19, 2022 8:54 AM
A report by InMobi and Branch has been released as a marketers’ guide for this festive season
exchange4media Staff Oct 17, 2022 12:49 PM
e4m spoke to Ogilvy’s Sukesh Nayak about the creation of the campaign
Tanzila Shaikh Oct 14, 2022 12:09 PM
The campaign will support hawkers in setting up shops by scanning a QR code
exchange4media Staff Oct 8, 2022 7:47 AM
The 'Nayi Diwali Nayi Soch' campaign focuses on how Indian families have become more progressive today in their gifting choices
exchange4media Staff Sep 30, 2022 8:46 AM
The film showcases the actor surprising her family at home during the festivities
exchange4media Staff Sep 25, 2022 6:00 PM
Marketers can leverage the festive spirit of the Indian consumer by utilising HT Media’s reach of 240 million across Print, Digital & Radio
exchange4media Staff Sep 23, 2022 4:14 PM
The campaign has been brought to life by Flying Mind Creative Solutions
exchange4media Staff Sep 16, 2022 4:51 PM
Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement
exchange4media Staff Sep 13, 2022 1:26 PM
Customers can now browse the JioMart catalog, add products to cart and make purchases all within WhatsApp
exchange4media Staff Aug 29, 2022 4:23 PM
The film will air on TV channels, digital platforms and YouTube in multiple languages
exchange4media Staff Aug 13, 2022 8:46 AM
The campaign highlights why the south Indian festival is all set to be one of the biggest shopping seasons in the country as well
exchange4media Staff Aug 11, 2022 6:53 PM
