Bajaj Auto’s General Manager Rishabh Bajaj and President – Marketing, Sumeet Narang, spoke to e4m on the strategy behind the newly launched Chetak C25 & more
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
MobiKwik Co-founder Upasana Taku took to LinkedIn to announce that the payment platform has hit a major milestone with a Profit After Tax of Rs 14 crore and a total income of Rs 890 crore
While distribution methods (terrestrial, cable, satellite, streaming) have changed, the core value of TV, which is mass impact, remains relevant, say experts
Guest Column: Rajiv Dubey, Head of Media at Dabur India, writes that Avinash Pandey's ability to blend academic insights with practical experience is a key driver of his success as CEO of ABP News
According to a media report, the court had said that the channel did not have licence from the Ministry of Information and Broadcasting for news transmission
Rohit Bhasin, President - Retail Liabilities Product and CMO, Kotak Mahindra Bank talks about his switch from FMCG to BFSI, the evolving role of the marketer, digital innovation and more
As per BARC data, Aaj Tak’s share in Hindi Speaking Market in Week 23 was nearly 15%, and during the Counting Hours it was close to 18% in the same category
At e4m NewsNext Summit, Aaj Tak’s Consulting Editor Sudhir Chaudhary expressed concerns over social media assuming the role of mainstream media but without regulation and responsibility
Shripal Shah, currently President and COO at Kotak Securities, will take over from Jaideep Hansraj as the new Managing Director & CEO for Kotak Securities