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In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of infamy-led fame in India’s influencer scene
Aarti Pahwa Aug 29, 2025 3:10 PM
This investment by CarDekho aligns with its vision of creating a greener, more sustainable mobility ecosystem, the company said
Previously, Raghav Raj Kodesia was the Vice President of Hindi Original Content at ZEE5
Known for his leadership in the digital entertainment space, Sai Kumar has played a crucial role in shaping Arré into a powerhouse of original content
Prior to this, Tejkarran Singh Bajaj held the role of Head of Originals at Jio Studios
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
e4m Staff Aug 31, 2024 8:21 AM
Prior to this, Balaji Prakash held the position of Executive VP and Business Head - Consumer Products Business at the company
e4m Desk Aug 29, 2024 11:37 AM
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
e4m Desk Aug 27, 2024 12:30 PM
B Sai Kumar, Founder Arre and Arre Voice and Former Group CEO Network 18, goes down memory lane to remember the time he worked with Monjit Sharma
B Sai Kumar Jul 24, 2024 3:40 PM
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
Simran Sabherwal Jun 21, 2024 2:29 PM
Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of KINESSO in the IPG network
Simran Sabherwal Jun 19, 2024 9:06 AM
Media industry stalwarts, Jagtiani and Hoon are committed to helping creators scale their reach and grow revenue through their new initiative, Next Narrative
Namit Sharma is an industry veteran with over 25 years in M&E sector, working with names like Sony, Wizcraft Entertainment, Zee Network & Reliance Entertainment
Umesh Upadhyay talks to e4m about his new book ‘Western Media Narratives on India: From Gandhi to Modi’ and why readers must grab a copy
Chehneet Kaur May 2, 2024 10:52 AM
New roles for Arun Rawat, Satabadi Sharma Pathak, Purnasha Sharraf, Abhinav Sharma, Sanjukta Kapoor and Joy Michael Dsouza
e4m Staff Apr 25, 2024 4:28 PM
Kay Beauty logo will feature on the front of the UP Warriorz team jersey
e4m Staff Feb 22, 2024 5:38 PM
Peter Barry’s appointment sees him return to PubMatic’s Australia office
e4m Staff Feb 19, 2024 12:26 PM
In her role, Shana will oversee Marketing Communication activities, lead Public Relations initiatives, formulate Digital/Print Marketing Strategies
e4m Staff Feb 12, 2024 5:49 PM
Zaarra Khader previously led the film business and content division for Motion Content Group India
e4m Staff Dec 26, 2023 1:17 PM
Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand
Tanzila Shaikh Nov 7, 2023 9:13 AM
A campaign starring the Aussie cricketer will commence this month, to coincide with the 2023 ICC Cricket World Cup
Vasudevan, GM of the matrimonial website M4Marry by Malayala Manorama, talks about its organic growth, legacy of its mother brand, festive offerings and more
Nilanjana Basu Sep 7, 2023 8:18 AM
Kapadia was previously the Area Director of Marketing at the organisation
exchange4media Staff Sep 4, 2023 2:32 PM
Prior to this, he has worked in agencies like Ogilvy, Leo Burnett, Publicis and Plan B
exchange4media Staff Aug 23, 2023 1:33 PM
Harrish M Bhatia, ex-President (Media/Entertainment & Consumer Durables) at DB Corp explores the essential steps that can propel private FM radio into the forefront of Indian media
Harrish M Bhatia Aug 22, 2023 11:44 AM
M4marry members can now add a festive-themed profile picture and a short video of themselves celebrating the festival
exchange4media Staff Aug 21, 2023 1:47 PM
The actor features in a new campaign conceptualised by WYP, a Wondrlab company
exchange4media Staff Aug 13, 2023 4:00 PM
Pepperfry issues statement remembering its Co-founder & CEO Murthy who passed away following a cardiac arrest
exchange4media Staff Aug 8, 2023 5:47 PM
The campaign has been conceptualized and executed by Thought Blurb Communications
exchange4media Staff Aug 8, 2023 12:38 PM
The ad campaign transports viewers into a future where AI has revolutionized the wedding experience
exchange4media Staff Aug 3, 2023 3:24 PM
The new campaign encourages men to celebrate every occasion and milestone
exchange4media Staff Jul 24, 2023 10:14 AM
The sponsorship arrangement with Roland-Garros Tournament will expedite the implementation of the brand’s innovative home solutions in overseas markets, the company said
exchange4media Staff Jun 1, 2023 3:15 PM
The digital campaign features athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar
exchange4media Staff May 6, 2023 9:12 AM
The creative leaders will be chairing the jury for four different categories
exchange4media Staff May 5, 2023 11:33 AM
The APAC CEO of OMG talks about the expectations from his team, how APAC has featured high on the list of new business wins of the group, and more
Neeta Nair Apr 17, 2023 8:24 AM
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands
Nilanjana Basu Feb 24, 2023 8:33 AM
The veteran has had a long and successful career in the advertising industry spanning over 40 years
exchange4media Staff Jan 21, 2023 9:47 AM
She was associated with JW Marriott Hotel, Kolkata as Marketing Manager before
exchange4media Staff Jan 19, 2023 12:11 PM
He was the Creative Head at VICE India prior to this appointment
exchange4media Staff Jan 19, 2023 11:55 AM
