connect
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
e4m Staff Aug 14, 2024 9:04 AM
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of display options for different timespans
Shantanu David Jul 15, 2024 8:42 AM
The partnership aims to unlock a multitude of advertising opportunities for brands, the company said
e4m Staff Jun 10, 2024 2:04 PM
Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the adtech space: retail media, dOOH and CTV
Shantanu David May 30, 2024 8:44 AM
Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers with more reliable insights
e4m Staff May 13, 2024 8:09 AM
At e4m’s Connected TV Conference 2024, industry experts talked about converging linear TV & non-linear mediums for omnichannel success
e4m Staff May 10, 2024 4:13 PM
At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV
e4m Staff May 10, 2024 8:51 AM
At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential
e4m Staff May 10, 2024 8:48 AM
Vivek Malhotra and Rajiv Rajagopal discussed the growth of CTV at the e4m Connected TV Conference
A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns
Shantanu David Apr 4, 2024 8:56 AM
CTV provides advertisers an opportunity for precise targeting amongst affluent consumers with fewer spillovers, say experts
Shantanu David Mar 26, 2024 8:45 AM
The growth of affluence and urban fibre connectivity is driving CTV adoption in India
NATIVE CONTENT Mar 8, 2024 12:22 PM
In the past, Nitin Kataria has held pivotal roles in organizations including BIG FM, Outlook, Posterscope, Cheil and Kinetic
e4m Staff Jan 10, 2024 5:26 PM
While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that the price rise may do more harm than good
Sonam Saini Jan 5, 2024 8:36 AM
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
Shantanu David Dec 13, 2023 8:49 AM
New campaign endorses inclusivity and togetherness in a super connected but lonely world
Goel has over two decades of experience in the outdoor advertising sector
e4m Staff Sep 25, 2023 10:21 AM
During the Chennai chapter of City Connects hosted by ShareChat and Moj, industry leaders spoke on revolutionizing the digital landscape to empower brands in engaging India's language-first user base
NATIVE CONTENT Aug 14, 2023 11:34 AM
The event, powered by e4m, will focus on bringing to the fore how ShareChat and Moj can be leveraged to effectively tap into the demographic of Bharat and young India
NATIVE CONTENT Aug 1, 2023 11:34 AM
ShareChat and Moj’s City Connects-Ahmedabad saw experts sharing insights on how changing behaviour of young Indian audiences can be captivated with personalisation, short-form content and more
NATIVE CONTENT Jul 28, 2023 7:22 PM
The event, powered by e4m, will feature industry leaders and brand custodians sharing insights on Bharat and Young India’s consumer behaviour
exchange4media Staff Jul 21, 2023 6:05 PM
A campaign featuring the actor has been launched to showcase the brand’s new range of fashion fits
exchange4media Staff Jun 28, 2023 6:18 PM
Bhasin will also acquire a significant minority stake in the agency over a defined period of time
exchange4media Staff Jun 1, 2023 8:32 AM
We are immensely grateful to our amazing team, loyal clients, and valued customers who made this possible, says CEO Haresh Nayak
exchange4media Staff May 31, 2023 3:18 PM
The entire campaign covered more than 400+ sites across top 10 cities of the country
exchange4media Staff May 23, 2023 5:56 PM
With the win, the startup joins the ranks of previous recipients like Tata Communications, Wipro, Mahindra & Mahindra and Jindal Steel
exchange4media Staff May 17, 2023 4:10 PM
The MD of MiQ India, China and SAARC, spoke to e4m about the role of Connected TV in its business, hot trends of the programmatic world and vision of India as a market
Nilanjana Basu May 17, 2023 8:37 AM
With Jio's freemium offers and the generally low cost of CTV, many consumers may be tempted to upgrade their TV sets to CTVs to enjoy the IPL and other content offerings, say experts
Shantanu David May 4, 2023 8:26 AM
One of the factors encouraging this association, say experts, is that the targeting capabilities of Connected TV advertising allow gaming brands to reach specific demographics or geographic regions
Shantanu David May 3, 2023 8:28 AM
At the e4m CTV Conference, industry experts came together for a panel discussion on - Power Of Connection: Making CTV Advertising Work For Brands
exchange4media Staff May 1, 2023 11:53 AM
At the inaugural edition of e4m Connected TV Conference, panellists engaged in an insightful conversation on the topic, TV360: How Cable, DTH And CTV Converge
exchange4media Staff May 1, 2023 9:05 AM
At e4m’s CTV Conference, Rajib Basu, Partner and Leader - Entertainment & Media, PwC India, decodes the growth of CTV and explains how brands can harness the power of connectivity
exchange4media Staff May 1, 2023 8:56 AM
The General Manager and Sales Lead of Samsung Ads India shared different growth aspects of CTV in India, at exchange4media’s Connected TV Conference 2023
exchange4media Staff May 1, 2023 8:23 AM
The Co-founder of Good Glamm Group and Founder of BabyChakra engaged in a fireside chat with exchange4media Editor Naziya Alvi Rahman at the e4m Connected TV Conference
exchange4media Staff Apr 29, 2023 9:14 AM
Shashank Srivastava, Maruti Suzuki India’s Senior Executive Officer - Marketing & Sales, spoke on ‘Becoming Future Ready with CTV Advertising’ at the e4m Connected TV Conference 2023
exchange4media Staff Apr 29, 2023 8:42 AM
Industry leaders to discuss the growth of CTV, how brands can harness the power of connectivity, the opportunities, challenges and road ahead
exchange4media Staff Apr 27, 2023 8:51 AM
Lewis, Global CEO, Finecast, in a candid conversation with exchange4media spoke about the company’s one-year journey in India, the CTV ecosystem, and the plans ahead
Naziya Alvi Rahman Apr 25, 2023 8:33 AM
CTV advertising provides better targeting, more precise measurements, and greater interactivity than traditional TV advertising, say experts
Shantanu David Apr 13, 2023 9:08 AM
Based in India, Guha will report to founder and CEO Himanshu Verma
exchange4media Staff Apr 11, 2023 12:01 PM
The Managing Director and CEO of India TV speaks to e4m on the evolution of the Connected TV space, the creation of new revenue streams and how advertisers can maximise ad exposure on this medium
Tanzila Shaikh Apr 10, 2023 8:50 AM
Publishers can maximize the value of their inventory using IAS’s solutions via Connections Marketplace
exchange4media Staff Mar 29, 2023 12:27 PM
These platforms, say experts, provide access to massive amounts of user data, enabling precise targeting and cost-effective advertising campaigns
Shantanu David Mar 24, 2023 8:27 AM
According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect
Shantanu David Feb 15, 2023 10:58 AM
Advertorial: With free streaming, the viewership of the game is set to reach never-seen-before levels
NATIVE CONTENT Feb 8, 2023 2:29 PM
Native Content: The shift towards CTV is indicative of a broader trend towards digital-native content
exchange4media Staff Jan 31, 2023 4:46 PM
Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord-cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV universe
exchange4media Staff Jan 24, 2023 10:05 AM
