Conceptualized by Ogilvy, the campaign includes a series of 11 light-hearted films showcasing the jingle’s presence in various moments of a consumer’s daily life
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
As per the company, the association with Deepika Padukone will elevate its brand presence and create a connection with the energetic and forward-thinking audience
Jain, SVP & MD - South Asia, Middle East & Africa at Levi Strauss & Co. tells us about the brand's association with on-ground events, marketing strategies, Deepika Padukone connection and more
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Industry observers say that although South actors do have barriers like language and culture gap, with rising popularity and reach they too can bag big endorsement deals
This association will help Padukone grow in terms of her brand value and international popularity and the French luxury brand will get a lot of attention in the Indian market, say experts
Birdy had taken a jibe at the dresses Padukone along with her co-star Ananya Pandey has been donning for promotions of Amazon Prime Original 'Gehraiyaan'
The campaign ‘Don’t drink and swipe’ went live on digital screens across Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune till January 1
From creating different outlooks on Santa Claus to showering the customers with interesting deals and offers, here’s how various brands are spreading the Christmas cheer