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e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
This investment by CarDekho aligns with its vision of creating a greener, more sustainable mobility ecosystem, the company said
Guest Column: Harday Gupta, Founder & Director, The Right PR talks about the communication strategies to counter the spread of misinformation
Harday Gupta Jul 24, 2024 2:59 PM
The Guild has also highlighted that several new laws have been implemented with insufficient stakeholder consultation and parliamentary scrutiny
e4m Staff Jul 20, 2024 7:16 PM
The collaboration with will focus on executing a comprehensive communication strategy for ThinkLaw
e4m Staff Jul 15, 2024 4:33 PM
Jaya Acharya will lead strategic marketing initiatives aimed at enriching the resort’s brand positioning and enhancing guest engagement through storytelling
In the new role, Negi will drive CTV and Digital ad monetisation for North Market
e4m Staff Jun 24, 2024 9:47 AM
Industry experts talk about ‘Integrating Environmental, Social & Governance into PR Strategies’
e4m Staff Jun 18, 2024 3:01 PM
The new Kurlon logo is a minimal and modern design, retaining the core red and white colours that symbolize trust and heritage, the company said
e4m Staff Jun 10, 2024 10:50 AM
Ravindra Negi joins from Bajaj Electricals where he was COO - consumer products business
e4m Staff May 31, 2024 9:06 AM
BW Wellbeing World of BW Businessworld is coming up with its most awaited annual conclave which will be celebrating the success of the wellbeing industry
e4m Staff Apr 25, 2024 6:46 PM
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Shantanu David Apr 19, 2024 8:25 AM
Nalin Negi has been associated with the fintech portal since 2022 and was appointed interim CEO in 2023
e4m Staff Apr 16, 2024 12:35 PM
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
Chehneet Kaur Apr 8, 2024 9:26 AM
Writing for e4m ‘In her footstep’ series, Bhaskar Majumdar shares why her mother has been his inspiration and how she helped him in navigating life's challenges
e4m Staff Mar 27, 2024 12:16 PM
In a chat with e4m, Rishi Negi, the COO of Banijay Asia & Endemol Shine India shared his views on content, experiential marketing, and the scarcity of talent in the M&E industry
Tanzila Shaikh Mar 13, 2024 12:33 PM
As per the new Act, all applications for registration of periodicals shall be made in online mode through the Press Sewa Portal only
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating media strategy and more
Simran Sabherwal Feb 19, 2024 8:36 AM
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals (PRP) Bill, 2023
Kanchan Srivastava Dec 22, 2023 8:23 AM
Guest Column: Bhaskar Majumdar, Head – Marketing Communication, CSR and Digital, India and South Asia, Egis, explains how the scope of work for PR professionals has expanded in today's times
Bhaskar Majumdar Nov 22, 2023 5:35 PM
With a country as eclectic as India when it comes to celebrations, here's how brands have been tailoring their ads and campaigns to match the festive fervours of various regions
Nilanjana Basu Oct 25, 2023 9:15 AM
The Rediffusion Board met in Tokyo and unanimously approved the appointment of Oshima
e4m Staff Oct 23, 2023 11:52 AM
The total number of registered MSOs now stands at 1,486, compared to 1,738 in July
exchange4media Staff Sep 8, 2023 8:42 AM
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
Tanzila Shaikh Sep 1, 2023 8:07 AM
Naomika Negi’s video has got over 203K views on Instagram and more than 8000 views on Twitter
exchange4media Staff Aug 22, 2023 11:15 AM
With digital revolution brining more of ‘Bharat’ online, advertisers need to increasingly be aware of and offer localization and cultural relevance in their communication, say experts
Shantanu David Aug 17, 2023 8:41 AM
Industry experts say the heaviest impact of the law will be on the publishers and exchanges, at least in the short term
Shantanu David Aug 16, 2023 8:26 AM
The new bill will enable ease of doing business for publishing companies by simplifying the process of registration and decriminalising archaic penal provisions
exchange4media Staff Aug 4, 2023 12:40 PM
Gajjar has held key positions at renowned companies such as Menezes Cosmetics and Zoom Ads
exchange4media Staff Jun 19, 2023 4:10 PM
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach
Nilanjana Basu May 8, 2023 8:52 AM
Making registration easy, leveraging QR codes, and social media promotion is crucial, says Schacht, the Director of US Sales at Eventsforce Solution
exchange4media Staff May 1, 2023 12:11 PM
Launches music video - ‘Lilabali’ on traditional Bengali wedding to promote bridal jewellery
exchange4media Staff Apr 17, 2023 5:05 PM
Experts explain why regional radio is the next big target for brands and advertisers in the coming years
Tanya Dwivedi Apr 6, 2023 9:09 AM
The ‘Ab Chalegi Finger Key’ campaign brought out a brilliant connection between a digital lock and electronic voting machine amid elections
exchange4media Staff Mar 31, 2023 8:52 AM
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands
Nilanjana Basu Feb 24, 2023 8:33 AM
Money to go towards expansion in new languages and genres, said promoter Allu Aravind and CEO Ajit Thakur
exchange4media Staff Feb 13, 2023 6:23 PM
The association will see top Free Fire creators stream clutch moments and showcase engaging gameplay strategies
exchange4media Staff Feb 9, 2023 2:23 PM
At e4m PR and Corp Comm 40under40 Summit, experts speak about various nuances of public relations when it comes to dealing with online audiences
exchange4media Staff Feb 6, 2023 11:51 AM
The app is expected to sell inventory, not only on impressions but also as 10-second slots, the way it is sold on TV
Naziya Alvi Rahman Jan 10, 2023 8:21 AM
From his former role, Sameer will transition into Strategic Advisor effective January 7, 2023, said the fintech company in a statement
exchange4media Staff Jan 3, 2023 1:51 PM
Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
Tanya Dwivedi Dec 27, 2022 2:38 PM
Experts outline the correct way of implementing regional marketing to reach elusive local audiences in the far corners of the country
Nilanjana Basu Dec 2, 2022 8:45 AM
