With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
This investment by CarDekho aligns with its vision of creating a greener, more sustainable mobility ecosystem, the company said
Guest Column: Harday Gupta, Founder & Director, The Right PR talks about the communication strategies to counter the spread of misinformation
The Guild has also highlighted that several new laws have been implemented with insufficient stakeholder consultation and parliamentary scrutiny
The collaboration with will focus on executing a comprehensive communication strategy for ThinkLaw
Jaya Acharya will lead strategic marketing initiatives aimed at enriching the resort’s brand positioning and enhancing guest engagement through storytelling
State Minister Uday Samant informed the legislative assembly on Monday
In the new role, Negi will drive CTV and Digital ad monetisation for North Market
Industry experts talk about ‘Integrating Environmental, Social & Governance into PR Strategies’
Tute Consult will lead the network’s India mandate
The new Kurlon logo is a minimal and modern design, retaining the core red and white colours that symbolize trust and heritage, the company said
Ravindra Negi joins from Bajaj Electricals where he was COO - consumer products business
BW Wellbeing World of BW Businessworld is coming up with its most awaited annual conclave which will be celebrating the success of the wellbeing industry
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Nalin Negi has been associated with the fintech portal since 2022 and was appointed interim CEO in 2023
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
Writing for e4m ‘In her footstep’ series, Bhaskar Majumdar shares why her mother has been his inspiration and how she helped him in navigating life's challenges
In a chat with e4m, Rishi Negi, the COO of Banijay Asia & Endemol Shine India shared his views on content, experiential marketing, and the scarcity of talent in the M&E industry
As per the new Act, all applications for registration of periodicals shall be made in online mode through the Press Sewa Portal only
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating media strategy and more
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals (PRP) Bill, 2023
Guest Column: Bhaskar Majumdar, Head – Marketing Communication, CSR and Digital, India and South Asia, Egis, explains how the scope of work for PR professionals has expanded in today's times
Q3 organic revenue declined 9.1% in APAC
The committee is for the term 2023-24
With a country as eclectic as India when it comes to celebrations, here's how brands have been tailoring their ads and campaigns to match the festive fervours of various regions
The Rediffusion Board met in Tokyo and unanimously approved the appointment of Oshima
The total number of registered MSOs now stands at 1,486, compared to 1,738 in July
This is the network’s second regional channel
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
Naomika Negi’s video has got over 203K views on Instagram and more than 8000 views on Twitter
With digital revolution brining more of ‘Bharat’ online, advertisers need to increasingly be aware of and offer localization and cultural relevance in their communication, say experts
Industry experts say the heaviest impact of the law will be on the publishers and exchanges, at least in the short term
The platform has clocked a 750% uptick in new users
The new bill will enable ease of doing business for publishing companies by simplifying the process of registration and decriminalising archaic penal provisions
Gajjar has held key positions at renowned companies such as Menezes Cosmetics and Zoom Ads
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach
She was earlier with Sprout Social
Making registration easy, leveraging QR codes, and social media promotion is crucial, says Schacht, the Director of US Sales at Eventsforce Solution
Launches music video - ‘Lilabali’ on traditional Bengali wedding to promote bridal jewellery
Experts explain why regional radio is the next big target for brands and advertisers in the coming years
The ‘Ab Chalegi Finger Key’ campaign brought out a brilliant connection between a digital lock and electronic voting machine amid elections
This will be a three-year contract for the brand
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands
Money to go towards expansion in new languages and genres, said promoter Allu Aravind and CEO Ajit Thakur
The association will see top Free Fire creators stream clutch moments and showcase engaging gameplay strategies
At e4m PR and Corp Comm 40under40 Summit, experts speak about various nuances of public relations when it comes to dealing with online audiences