Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
The campaign is for the brand's foldable and fat-tyred e-cycle Doodle V3
The report by Havas CX India lists three defining elements of customer experience that drive satisfaction
VIDA, the electric mobility brand from Hero MotoCorp, has partnered with the Tata Mumbai Marathon 2024 as the official electric two-wheeler partner
What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh
The brand bagged gold for its ‘Hyundai X Man's World - The Drive Within’ campaign
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media and culture in the age of AI
The inauguration ceremony saw Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, handing over the keys to the first lucky customers
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
The A' Design Award is an esteemed recognition in vehicle design, celebrating exceptional works that showcase innovation and benefit society
The campaign for the regional Olympics and Paralympics has been curated by dentsu creative, Singapore
Ashmita Pillay was GM - Corporate Communications at Tata Motors
Tata Motors has sent out multiple briefs to agencies
Guest Column: Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors, writes on the challenges of the digital platforms, and more
The company is reportedly aiming at raising $2.5 billion-$3 billion
AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence
Kabi has been a crucial part of the organization since 2005
Subrat Kar had earlier founded Vidooly
Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India
The TVCs incorporate curated regional nuances and will be promoted across TV, digital, radio and social media channels
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for the carmaker
The CSK player has also tipped his tat to the 'Thala for a reason' meme, which was all over the internet recently
Shivam Ranjan, Head of Marketing, APAC, Motorola, shared with e4m how the brand plans to market their Edge 50 Pro series on various mediums and make the most of the IPL and election season
The TVC is for the launch of motorola edge50 pro
Pradeep Lamba will lead the charge in devising and executing comprehensive marketing strategies aimed at enhancing the overall brand presence of Revolt Motors
The nature of the partnership entails powering Motorola phone range with NDTV's content
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
The campaign is part of the #TVSRide4Safety initiative
The campaign has been conceptualised by FCB Kinnect
Paying homage to his iconic scene in Animal, actor Upendra Limaye revisits his signature line from the movie, delighting ad lovers
The agency will service the brand from its Delhi office
The agency will handle the creative duties for all products under the brand
The multimedia campaign is anchored by a series of three thematic films
Shivam Ranjan, Head of Marketing - APAC, Motorola, decodes the current standing of the brand, and shares insights into collaborations with e-commerce marketplaces and more
The campaign for Motomax Insta Shine has been conceptualised by Sideways
The company has come up with a content series spotlighting Tata Motors Fleet Edge telematics platform
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be very relevant even today
Guest Column: Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles Ltd, writes about the SUV segment's extraordinary levels of growth and sustained favour among consumers
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
T M Narasimhan will report to Prashanth Mani who will continue to be the head of Motorola’s Asia Pacific business
The campaign has a representation that showcases the grand change of the year as viewed from a Tata vehicle on a journey
As per the company, the association with Deepika Padukone will elevate its brand presence and create a connection with the energetic and forward-thinking audience
Prior to this, Sharma was associated with CarDekho as Director, Strategy & Expansion
Sharma was previously with Hindustan Coca-Cola Beverages
Khullar, AVP and Vertical Head of Marketing, Hyundai Motors, lets us in on the carmaker's latest marketing campaign, media mix, product launches and more