poll
Now, will have every five years to capitalize on election-related ad spending, compared to the current system where polls occur roughly every six months
e4m Staff Sep 19, 2024 12:53 PM
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan in November
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Kanchan Srivastava Aug 12, 2024 8:09 AM
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
e4m Staff Jul 29, 2024 7:27 PM
In a tweet, Tesla CEO Elon Musk said that he looks forward to his companies doing “exciting work in India”
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players still hopeful that things will turn around this quarter
Chehneet Kaur Jun 6, 2024 9:07 AM
NDA's reliance on allies promises continued excitement for the next couple of weeks. Advertisers may loosen their purse strings to capitalize the higher viewership of news TV
Kanchan Srivastava & Chehneet Kaur Jun 5, 2024 9:10 AM
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid such ‘directionally-wrong’ predictions
Kanchan Srivastava Jun 5, 2024 8:45 AM
According to the survey, LDF and NDA follow with 35% and 18% vote share
During this election season, the group has observed over 890 million page views
NATIVE CONTENT May 22, 2024 4:09 PM
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
e4m Staff May 21, 2024 9:01 AM
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Kanchan Srivastava May 21, 2024 8:30 AM
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say
Kanchan Srivastava May 8, 2024 8:07 AM
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
e4m Staff May 6, 2024 10:56 AM
Vishal Lathwal is a founding member of Max@Home, the homecare division of Max Healthcare
From ‘Modi Wash’ to ads asking ‘Mere vikas ka do hisaab’, there has been a flurry of political ads with parties taking potshots at each other
Meta will take on AI-generated threats with expanded fact-checking, consumer awareness initiatives, and an Elections Operations Center
Kanchan Srivastava Mar 20, 2024 8:58 AM
As per data from Google Ads Transparency Centre, video ads top the campaign agenda; observers say political parties are bound to up their advertising game in the next couple of weeks
Kanchan Srivastava Mar 19, 2024 8:45 AM
From Apollo to Swiggy, here are some of the most impactful campaigns that spread Christmas cheer in 2023
NATIVE CONTENT Dec 28, 2023 1:18 PM
28,000 participants took part in the ‘NavaKerala Manassu’ survey, the largest of its kind in Kerala
e4m Staff Dec 15, 2023 9:21 AM
Ideacafe has conceptualized the Out of Home and digital OOH campaign in sync with Team Vredestein
e4m Staff Dec 13, 2023 12:56 PM
Titled 'Apollo X Sachin- The Legend Strikes with an Apol 10 Performance', the film offers a glimpse into Sachin's passion for cars and his driving skills
This survey provided comprehensive insights into the upcoming elections, offering predictions on both vote share and seat positions
Malhotra, who recently joined APL Apollo Tubes as Chief Brand Officer and Group Head Marketing, talks about the brand's marketing strategy and more
Shantanu David Oct 26, 2023 9:00 AM
The agency has already been handling the SEO and website maintenance of APL Apollo
e4m Staff Oct 13, 2023 3:41 PM
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates
Kanchan Srivastava Sep 25, 2023 9:03 AM
Titled 'Engineers: The Driving Force' , the film reminds the world that no matter how advanced the machine, it cannot replace the ingenuity of human minds
e4m Staff Sep 15, 2023 1:45 PM
The film beautifully encapsulates how the festival resonates with people from all walks of life, reaffirming the belief that the spirit of protection knows no boundaries
exchange4media Staff Aug 30, 2023 4:11 PM
Her last stint was with Hindware as VP and Head of Marketing
exchange4media Staff Aug 18, 2023 11:57 AM
Industry observers say elections is an opportunity for TV to get an edge over digital with in-depth analysis and extensive coverage
Chehneet Kaur Aug 17, 2023 9:01 AM
At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the help of latest technology
exchange4media Staff Jun 16, 2023 8:31 AM
‘Chunav Kranti Express’, the never seen before political show, helped viewers gauge the political agendas of their leaders in the poll-bound state
NATIVE CONTENT May 3, 2023 9:03 AM
She was previously associated with Ola as Head of Communications
exchange4media Staff Jan 17, 2023 3:15 PM
A poll, initiated by Musk himself, revealed 57.5% wanted the Twitter CEO to go
exchange4media Staff Dec 21, 2022 11:05 AM
The polls predicted BJP was poised to sweep Gujarat but it would lose Himachal Pradesh in a tight race with Congress
exchange4media Staff Dec 9, 2022 11:27 AM
Otrivin Breathe Clean has installed 22 sustainable and self-cleaning air purifiers to improve the air quality of approximately 1000 schoolchildren
exchange4media Staff Nov 15, 2022 1:15 PM
Prasanna Durge, Business Director – India, DoubleVerify, makes a case for third-party ad verification solutions that make sure advertisers' investments are allocated responsibly
Prasanna Durge Nov 9, 2022 9:00 AM
Pollard will be playing against 7 shortlisted Adda52.com qualifiers
exchange4media Staff Oct 10, 2022 2:09 PM
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
Mansi Sharma Sep 23, 2022 8:36 AM
After a record-breaking 2021-22 season that delivered a reach of 171 million on TV, the league welcomes back fans to the stands across 10 cities after a hiatus of 2 years
exchange4media Staff Sep 19, 2022 11:42 AM
The results of the survey titled ‘Desh Ki Awaaz’ (Voice of the Nation) says NDA is projected to get 41% votes
exchange4media Staff Aug 2, 2022 1:30 PM
Garga joins from Mahindra and Mahindra where he was Vice President and Head of Strategy, Insights and Analytics, and Innovation
exchange4media Staff Jul 14, 2022 11:11 AM
