Maha civic polls: Parties spend nearly Rs 5 crore on Google & Meta ads
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
poll
election, coverage? The medi's dilemma over unified polls
Now, will have every five years to capitalize on election-related ad spending, compared to the current system where polls occur roughly every six months
World leaders race to end single-use plastics in Greenpeace ad
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan in November
BMC tightens norms for political hoardings and banners ahead of assembly polls
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
NDTV revenue up 30% in Q1 FY25 buoyed by elections
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
Musk congratulates Modi on LS win, says he’s eager to invest in India
In a tweet, Tesla CEO Elon Musk said that he looks forward to his companies doing “exciting work in India”
Prolonged polling proves pricey for print?
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players still hopeful that things will turn around this quarter
Aaj Tak Digital records 276 million views on counting day
The platform clocked 1 billion views in 28 days
Abki baar kiski sarkar: Political uncertainty gives channels a chance to up revenue game
NDA's reliance on allies promises continued excitement for the next couple of weeks. Advertisers may loosen their purse strings to capitalize the higher viewership of news TV
Exit Polls: Why the misfires
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid such ‘directionally-wrong’ predictions
Manorama News VMR Exit-Poll Survey predicts 42% voter share for UDF in Kerala
According to the survey, LDF and NDA follow with 35% and 18% vote share
Exit Poll Coverage: Aaj Tak records 276.8K Average Concurrent Users on YouTube Live
The Peak Concurrent User number touched 355.3K
HT Media Adds New Content-Led Innovations Under 'Elections with HT’
During this election season, the group has observed over 890 million page views
Voting Day 2024: How brands reminded Indians of their 'superpowers'
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
Lok Sabha Polls: BJP spent Rs 100 crore on Google ads in five months
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Are advertisers tightening their purse strings due to elections?
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say
In APL Apollo’s new campaign, Akshay Kumar is chasing thief in fictional town Satranga
The film is produced in collaboration with Crayon
BookMyShow launches film encouraging youth to step out and vote
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
Apollo Hospitals appoints Vishal Lathwal as CEO for homecare business
Vishal Lathwal is a founding member of Max@Home, the homecare division of Max Healthcare
Lok Sabha polls: Now, Congress takes digs at BJP with new spots
From ‘Modi Wash’ to ads asking ‘Mere vikas ka do hisaab’, there has been a flurry of political ads with parties taking potshots at each other
Ayushmann Khurrana to urge youngsters to vote in Lok Sabha polls
Ayushmann Khurrana is also UNICEF’s National Ambassador for India
Lok Sabha polls: After Google, Meta also asks advertisers to disclose AI usage in ads
Meta will take on AI-generated threats with expanded fact-checking, consumer awareness initiatives, and an Elections Operations Center
Google Ads: BJP spent Rs 31 Cr, INC Rs 14 Lakh ahead of Lok Sabha polls
As per data from Google Ads Transparency Centre, video ads top the campaign agenda; observers say political parties are bound to up their advertising game in the next couple of weeks
10 heartwarming Christmas campaigns in India's spotlight
From Apollo to Swiggy, here are some of the most impactful campaigns that spread Christmas cheer in 2023
Manorama News and Voter’s Mood Research team up for 2024 Lok Sabha Elections opinion poll
28,000 participants took part in the ‘NavaKerala Manassu’ survey, the largest of its kind in Kerala
Vredestein executes OOH campaign
Ideacafe has conceptualized the Out of Home and digital OOH campaign in sync with Team Vredestein
Sachin Tendulkar takes on the tracks in style in Apollo Tyres' film
Titled 'Apollo X Sachin- The Legend Strikes with an Apol 10 Performance', the film offers a glimpse into Sachin's passion for cars and his driving skills
APL Apollo talks of ‘Desh Ki Badhti Taqat’ with Amitabh Bachchan
The TVC has been envisioned by Crayons
Manorama News VMR Survey provides election insights
This survey provided comprehensive insights into the upcoming elections, offering predictions on both vote share and seat positions
Humanizing our brand image has always been the core objective: Charu Malhotra, APL Apollo
Malhotra, who recently joined APL Apollo Tubes as Chief Brand Officer and Group Head Marketing, talks about the brand's marketing strategy and more
Team Pumpkin secures social media mandate of APL Apollo
The agency has already been handling the SEO and website maintenance of APL Apollo
Amitabh Bachchan named APL Apollo’s brand ambassador
The partnership is for a period of two years
Media industry eyes AdEx surge as freebies in poll-bound states add to disposable income
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates
It's man vs machines in Apollo Tyres' film on Engineers' Day
Titled 'Engineers: The Driving Force' , the film reminds the world that no matter how advanced the machine, it cannot replace the ingenuity of human minds
Apollo Tyres celebrates the spirit of Raksha Bandhan with a heartwarming film
The film beautifully encapsulates how the festival resonates with people from all walks of life, reaffirming the belief that the spirit of protection knows no boundaries
APL Apollo appoints Charu Malhotra as Chief Brand Officer
Her last stint was with Hindware as VP and Head of Marketing
Will 2024 polls lend TV news the much-needed leap?
Industry observers say elections is an opportunity for TV to get an edge over digital with in-depth analysis and extensive coverage
We are working towards a circular economy & sustainability: Vikram Garga, Apollo Tyres
At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the help of latest technology
ABP Ganga's 'Chunav Kranti Express' show, a unique production, intensifies UP poll contest
‘Chunav Kranti Express’, the never seen before political show, helped viewers gauge the political agendas of their leaders in the poll-bound state
Apollo Tyres launches campaign to celebrate 10dulkar on his 50th birthday
The film is conceptualised by Wunderman Thompson India
Vaishnavi Ramakrishnan joins Apollo Hospitals Group as SVP – Communications
She was previously associated with Ola as Head of Communications
Musk: Will step down as Twitter CEO on finding a 'foolish' replacement
A poll, initiated by Musk himself, revealed 57.5% wanted the Twitter CEO to go
India Today-Axis-My-India exit polls get Gujarat, Himachal results spot on
The polls predicted BJP was poised to sweep Gujarat but it would lose Himachal Pradesh in a tight race with Congress
Apollo Tyres shows us how to have 'a wonderful day'
Wunderman Thompson India has helmed the campaign
Schoolchildren of Delhi NCR write 1000 open letters to address pollution
Otrivin Breathe Clean has installed 22 sustainable and self-cleaning air purifiers to improve the air quality of approximately 1000 schoolchildren
Ensuring brand suitability in a digital-first world
Prasanna Durge, Business Director – India, DoubleVerify, makes a case for third-party ad verification solutions that make sure advertisers' investments are allocated responsibly
Adda52 onboards Kieron Pollard to compete with poker enthusiasts
Pollard will be playing against 7 shortlisted Adda52.com qualifiers
Best ads of the fortnight: Aisle pooh-poohs casual dating apps & DaMENSCH gets meta
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
Hero ISL 2022-23 starts 7th October bringing a festive cheer to fans and brands
After a record-breaking 2021-22 season that delivered a reach of 171 million on TV, the league welcomes back fans to the stands across 10 cities after a hiatus of 2 years
India TV opinion poll predicts landslide win for Modi if LS polls are held now
The results of the survey titled ‘Desh Ki Awaaz’ (Voice of the Nation) says NDA is projected to get 41% votes