After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
Experts say GECs and movies may walk away with major chunk of the ad monies
Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive reach, brands are more than willing to go all out on ads
Ad rates too typically go up 40-50% during elections, say industry experts
Across all content genres, the pre/post-match live show on Star Sports delivers a 4x scale for advertisers
Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World Cup have renewed hopes for the industry
Fetch TV and Kargo have entered into a partnership to drive sales of premium video advertising inventory
According to the 2nd edition of the report “The Changing Landscape of Indian Television”, addressable advertising is set to surpass 13% of total TV ad revenues in India by 2025
An exclusive event for CMOs & media agency heads was held in Mumbai
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
Towering attribution of TV in IPL associations, plethora of customizable solutions and unmatched scale are among the key reasons for brands associating with IPL on TV
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be very relevant even today
A surge in demand for Smart TVs is driving brands to ace CTV ads and targeting
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
The meet will be held tomorrow
At Pitch CMO Summit, industry experts share their views on why is the ‘Festive Cricket World Cup on Television’ an unmissable opportunity for advertisers
According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period
Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to be better off with festive season and cricket World Cup
Experts say even though ad rates are higher and would stretch the brands’ budget, with the WC happening in India this year, it will pull more viewers
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected the most in this fiscal
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
The revised rates will apply to all existing and prospective clients
As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach
For brands and advertisers, JioCinema has a dedicated zone that will demonstrate a new feature called ‘Brands You Love’, which will give advertisers additional exposure even after their ad is served
According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018
At e4m TV First conference, industry experts discusse how TV is still a strong medium over digital media to reach a wider audience in India
According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022
As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022 rates for sponsorship deals as well as 10-sec spots
From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year
The growth was compared to the same period last year, TAM data reveals; over 400 brands advertised in durables in the same period
Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and channels pulling out of BARC ratings are making planners wary
While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV
Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports
Cord-cutter homes are currently estimated to be a minuscule 0.5 million and will continue to remain insignificant by 2026 according to the latest CII KPMG report released recently
As per TAM AdEx quarterly report for July-Sept '22, TV ad volume has grown 2% in the period compared to Jan-March 2022
Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth
According to the study by GroupM’s Consumer Eye, 60% of the respondents agreed that free TV channels make the world a better place
Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the TV ecosystem for advertisers and media partners
With a massive reach and ever-increasing viewership, Bigg Boss Telugu continues to be the preferred platform for brands
We bring you a roundup of the news that made headlines this past week
The GEC genre contributed 28% of the ad volume share of overall advertising across different genres, says TAM Media's half yearly report for 'Advertising in GEC Genre'
CTV is the next big evolution in the world of home entertainment. Audiences have already started to adapt CTVs in a big way. Are brands ready for the change?