Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Greishma Singh has been associated with Coca-Cola for 16 years
The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call
Commercials we loved in Week 4 of June
The campaign has been conceptualised by WPP Open X
Arnab Roy will move to Greater Atlanta for the new role, effective September 1, 2024
At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India
The campaign is created by McCann Worldgroup India led by Prasoon Joshi
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
The brand won 2 golds and 4 silver metals across categories for their outstanding work
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
Prior to this, Sharma held the role of Director - Business Strategy at the company
The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
'Anandana' has initiated the movement in partnership with the International Cricket Council (ICC) and United Way of Mumbai
The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
The beverage giant's consolidated profit was up by 57% to Rs 722 crore in FY2022-23
The 'Coke-er Shaathe Roj, Pujo’r Mahabhoj' film is created by Ogilvy
Roy, Vice President, Marketing Coca-Cola India and South-West Asia, also spoke about 'going all in with Disney Star' with new campaigns and activations for ICC Men's Cricket World Cup
The film is directed by Vishal Bhardwaj
The campaign has been conceptualised by Ogilvy
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
The tournament will take place from 8 September to 28 October
Prior to this, Valladares was the Chief Marketing Officer at Impresario Handmade Restaurants
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can leverage it for their gain
The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC
Thakar has been elevated to the Head of Generative AI / Marketing Transformation Office
The announcement of the association was followed by a TVC created by DDB Tribal
Has taken sole control of Lotus with effect from May 24, 2023
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
At the exchange4media Connected TV Conference, Lewis, the CEO of Finecast, addressed a virtual session on the changing CTV landscape and its opportunities
Lewis, Global CEO, Finecast, in a candid conversation with exchange4media spoke about the company’s one-year journey in India, the CTV ecosystem, and the plans ahead
11 Kantar entries made it to the finals in 8 out of the possible 14 award categories; and won the top prize in 3 of those categories
Nostalgia is the easiest way to create positive emotions and tickle memories that are now a part of the culture; it appeals to all age groups and aspirational consumers, point out industry experts
As per industry observers, Campa Cola has the opportunity to start off by positioning itself as an alternative in the soft drink market and market itself to the aspirational population
As per sources, the newly launched beverage brand by RCPL will be the official pouring partner for Sunrisers Hyderabad, Punjab Kings and Lucknow Super Giants
The new look has been conceived by Elephant
The 50-year-old iconic beverage brand has launched three new flavours: Campa Cola, Campa Lemon and Campa Orange
The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
The deal is valued at Rs 74 crore
A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
Anand was formerly with Coca-Cola as Head of Creative Strategy
Here's our roundup of some of the best ads from brands like Coca-Cola, Pepsi and KIA
As per the agreement, Ventes Avenues becomes the exclusive distributor of Adsquare’s Footfall Measurement solution to media buyers in India, Indonesia, and Vietnam
On her birthday, we revisit some of Aishwarya's most memorable ads
The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said
Anand was with Coca Cola for over a year