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Apart from exclusive training, Cloud credits, and mentorship from industry titans, it is a great networking opportunity, shared Mandar Natekar, Co-Founder & CEO of Neural Garage
e4m Staff Jul 19, 2024 11:52 AM
AB de Villiers is both the brand ambassador and an investor in Supply6
e4m Staff Jul 16, 2024 2:46 PM
AB De Villiers is an excellent fit for the brand due to his dynamic approach to both his career and health, the company said
Guest Column: Carina Chopra, Head of Marketing, Lightspeed India and South East Asia, writes about how venture capital firms can offer the right marketing support to emerging startups
Carina Chopra May 29, 2024 8:52 AM
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
Kanchan Srivastava Mar 28, 2024 8:47 AM
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Shantanu David Mar 15, 2024 8:47 AM
Union Minister Rajeev Chandrasekhar gave the assurance to companies affected by Google's move to delist some apps from Play Store during a virtual interaction on Monday
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
Sohini Ganguly Mar 4, 2024 9:06 AM
Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount that will add to the AdEx growth in 2024
Sonam Saini Feb 22, 2024 8:54 AM
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
Ashee Sharma Feb 8, 2024 9:04 AM
Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value and the startup ecosystem at large
Kanchan Srivastava & Chehneet Kaur Feb 6, 2024 9:13 AM
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes
Kanchan Srivastava Jan 29, 2024 8:53 AM
This latest issue explores India's economic dynamics with insights into the upcoming interim budget, entrepreneurial resilience of the young and the transformative impact of technology
e4m Staff Jan 19, 2024 3:20 PM
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming days, say experts
Kanchan Srivastava Jan 3, 2024 7:55 AM
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more aggressive with their marketing, say experts
Kanchan Srivastava Dec 13, 2023 8:46 AM
A recent report by the Ministry of Information and Broadcasting revealed that the digital media news and publishing sectors together saw the emergence of 36 new ventures
e4m Staff Oct 16, 2023 9:02 AM
The company also has as angel investors successful entrepreneurs including Shivashish Chatterjee and Yuvraj Singh and Harpreet Singh Grover
exchange4media Staff Sep 12, 2023 3:39 PM
Highlighting startups' exceptional technology-driven solutions addressing critical issues, BW Disrupt successfully hosted the fifth edition of Techtors
exchange4media Staff Aug 1, 2023 12:21 PM
Mission Start Ab will feature 10 early-stage grassroots entrepreneurs with a focus on made-for-India innovations
exchange4media Staff Jul 12, 2023 2:19 PM
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected the most in this fiscal
Kanchan Srivastava Jul 12, 2023 8:16 AM
The digital media company has cut down its workforce by 30% and has shut some of its offices in India due to its inability to raise funds, say industry sources
exchange4media Staff Jun 29, 2023 8:38 AM
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
exchange4media Staff May 26, 2023 8:20 AM
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?
Kanchan Srivastava May 22, 2023 8:41 AM
Along with Ganguly, Chief Financial Officer and Executive Director Amit Prabhu and Head - Sales & Operations Atul Bajaj to leave Puma
Tanzila Shaikh May 11, 2023 8:47 AM
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Kanchan Srivastava Apr 18, 2023 8:58 AM
Prior to joining Leaf Round, Ramalingam was the Head of Marketing at CoinDCX
exchange4media Staff Apr 4, 2023 3:29 PM
Many media startups laid off employees in the current fiscal. An analysis indicates a huge gap between their valuation and revenues
Kanchan Srivastava Apr 3, 2023 9:04 AM
A number of entrepreneurs staged a protest against the founders after they realised that there were barely any investors as opposed to what the organisers had promised
exchange4media Staff Mar 30, 2023 1:58 PM
Influencers who were quite strident in their association with the festival initially quietly disassociated with it when things went south, raising some questions in influencer ethics
Tanzila Shaikh Mar 29, 2023 5:32 PM
In today’s edition of e4m TechTalk, we explore the untapped potential of technology by SMEs and start-ups in India and what tools will help them reach maximum audience
Nilanjana Basu Feb 27, 2023 8:53 AM
The account mandate includes a refreshed brand identity for Ninjacart
exchange4media Staff Feb 13, 2023 2:56 PM
At SkillArbitrage, Biswas will be Director of Web & Mobile apps
exchange4media Staff Feb 8, 2023 3:50 PM
Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers on TV fell by 11% in 2022 through October
Sonam Saini Feb 7, 2023 8:57 AM
Start-up founders are hoping the Union Budget will offer tax sops, push for digital infra and initiatives to boost employment
exchange4media Staff Feb 1, 2023 8:49 AM
Leading D2C brands didn’t advertise on TV for months barring the IPL season
Kanchan Srivastava Dec 12, 2022 8:43 AM
Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports
exchange4media Staff Dec 5, 2022 8:55 AM
The initiative will help smaller businesses improve user engagement and conversion rates at affordable costs
exchange4media Staff Nov 25, 2022 12:55 PM
According to PwC India's 'Startup Deals Tracker', early-stage funding contributed around 21% of the total funding by value in Q3 CY22
exchange4media Staff Oct 13, 2022 12:26 PM
Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns
Kanchan Srivastava Sep 29, 2022 8:44 AM
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
Kanchan Srivastava Sep 23, 2022 8:10 AM
Actor-turned-investor Suniel Shetty shares his 'Five Rules For Success'
exchange4media Staff Sep 21, 2022 9:09 AM
Q1 inflation, hike in interest rates and surging fuel prices have promoted many venture capitalists, who were funding these start-ups, to tighten their purse strings
Kanchan Srivastava Sep 15, 2022 8:22 AM
At the e4m D2C Revolution Summit, a number of start-up founders came together to discuss the future of the D2C industry, the challenges and their individual strategies
exchange4media Staff Aug 5, 2022 8:17 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jul 16, 2022 7:56 AM
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far
Mansi Sharma Jul 14, 2022 8:18 AM
