Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
Jeet Vijay was associated with the India AI Mission at MeitY
Apart from exclusive training, Cloud credits, and mentorship from industry titans, it is a great networking opportunity, shared Mandar Natekar, Co-Founder & CEO of Neural Garage
AB de Villiers is both the brand ambassador and an investor in Supply6
AB De Villiers is an excellent fit for the brand due to his dynamic approach to both his career and health, the company said
Guest Column: Carina Chopra, Head of Marketing, Lightspeed India and South East Asia, writes about how venture capital firms can offer the right marketing support to emerging startups
According to the company, the fund will be used for global expansion
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
The round was led by Capital 2B and IvyCap Ventures
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Union Minister Rajeev Chandrasekhar gave the assurance to companies affected by Google's move to delist some apps from Play Store during a virtual interaction on Monday
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount that will add to the AdEx growth in 2024
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value and the startup ecosystem at large
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes
This latest issue explores India's economic dynamics with insights into the upcoming interim budget, entrepreneurial resilience of the young and the transformative impact of technology
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming days, say experts
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more aggressive with their marketing, say experts
A recent report by the Ministry of Information and Broadcasting revealed that the digital media news and publishing sectors together saw the emergence of 36 new ventures
The company also has as angel investors successful entrepreneurs including Shivashish Chatterjee and Yuvraj Singh and Harpreet Singh Grover
Highlighting startups' exceptional technology-driven solutions addressing critical issues, BW Disrupt successfully hosted the fifth edition of Techtors
Mission Start Ab will feature 10 early-stage grassroots entrepreneurs with a focus on made-for-India innovations
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected the most in this fiscal
The digital media company has cut down its workforce by 30% and has shut some of its offices in India due to its inability to raise funds, say industry sources
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?
Along with Ganguly, Chief Financial Officer and Executive Director Amit Prabhu and Head - Sales & Operations Atul Bajaj to leave Puma
Sources say he might start a sports start-up
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Prior to joining Leaf Round, Ramalingam was the Head of Marketing at CoinDCX
Many media startups laid off employees in the current fiscal. An analysis indicates a huge gap between their valuation and revenues
A number of entrepreneurs staged a protest against the founders after they realised that there were barely any investors as opposed to what the organisers had promised
Influencers who were quite strident in their association with the festival initially quietly disassociated with it when things went south, raising some questions in influencer ethics
In today’s edition of e4m TechTalk, we explore the untapped potential of technology by SMEs and start-ups in India and what tools will help them reach maximum audience
The account mandate includes a refreshed brand identity for Ninjacart
At SkillArbitrage, Biswas will be Director of Web & Mobile apps
Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers on TV fell by 11% in 2022 through October
Start-up founders are hoping the Union Budget will offer tax sops, push for digital infra and initiatives to boost employment
Mohan will reportedly be in office till January 15
Leading D2C brands didn’t advertise on TV for months barring the IPL season
Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports
The initiative will help smaller businesses improve user engagement and conversion rates at affordable costs
According to PwC India's 'Startup Deals Tracker', early-stage funding contributed around 21% of the total funding by value in Q3 CY22
Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
Actor-turned-investor Suniel Shetty shares his 'Five Rules For Success'
Q1 inflation, hike in interest rates and surging fuel prices have promoted many venture capitalists, who were funding these start-ups, to tighten their purse strings
At the e4m D2C Revolution Summit, a number of start-up founders came together to discuss the future of the D2C industry, the challenges and their individual strategies