At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
Before joining IntelliSmart Infrastructure, Ajay Padmanabhan was working with Sterlite Power
Additionally, Ozonetel is increasing investments in people and technology
Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of leveraging digital and AI to drive growth in consumer markets
Industry leaders express their thoughts on the role and impact of AI in the PR & Comms industry
Prior to this, Roshni Das was Regional Chief Marketing Officer, GM, Asia Pacific and Japan
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say experts
AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence
The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and YouTube
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely to augment human capabilities than replace them entirely
The test was carried out in 52 cities across Uttar Pradesh, Bihar, Jharkhand, and Uttarakhand with registrations from more than 52,400 students
At the launch of the e4m-dentsu Digital Advertising Report 2024, Roshni Das, GM & Regional CMO – APJ Marketing & Partner Scale - Intel Corporation, delivered a keynote on scaling up AI personalisation
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Industry leaders from Tata Power, Lenovo, dentsu Gaming and Tatvic discuss the challenges and opportunities that lie ahead in AI adoption in India
Guest Column: Robert Godinho, MD of Media.Monks India, decodes the potential of AI and how it's setting the stage for business transformation
Guest Column: Prasad Shejale, CEO & Founder, LS Digital, writes about the need to take a dynamic strategy to transform the ‘team culture’ into one that adapts the new era of AI methodologies
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
The new design has been created using latest technologies like Artificial Intelligence
The campaign aims to target the Gen Z audience across 29 countries
The song written by Prashant Ingole and rendered by Vishal Dadlani has been set to the video generated with AI
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared
Industry observers say that since Bard is about conversations, it is essential for brands to blend messages into these dialogues
Dentsu Intelligence Dashboard (DID) helps planners and clients to swiftly comprehend the latest competitor data and expedite the decision-making process
In this second part of our piece on contextual advertising, experts explain how AI is helping marketers in precise targeting while respecting user privacy in a cookieless world
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away
Menon, Head of Digital for South Asia at Mindshare, talks about AI, AR/VR tech and more
At e4m TechManch 2023, IBM’s Sandip Patel talks about the ways in which technology can drive businesses
The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities
Speaking at the first edition of e4m iDAC 2023 conference, the founder and CEO of DViO Digital deep dived into the topic of tech-driven marketing
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
Google has also announced new features and capabilities for its AI experiment
Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions
Guest Column: Varghese M Thomas – Chief Communication Officer, Greaves Cotton Limited, writes about the transformative role of AI in communication, its benefits, challenges and considerations
Seven working groups under INDIAai will present the report to Meity
In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth. Experts believe this investment will continue to grow
Nepa is expanding into APAC with Mumbai as the regional HQ
In this edition of TechTalk, experts talk about how challenging regulating AI can be, the ways in which regulation can work and how to ensure a balance of possibilities and risks
The company to be named X.AI
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros to follow soon