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Shamsher Singh has held senior editorial roles in leading media houses for over two decades
Ajay Jha is a senior journalist with over 22 years of experience in media
e4m Desk Aug 26, 2024 11:22 AM
WPP will support Colgate-Palmolive’s oral care, personal care and home care businesses
e4m Staff Jul 25, 2024 12:04 PM
Other key winners include Amazon Ads, Madison Media, Interactive Avenues, Nestle India, Marico; Hari Menon, Co-Founder & CEO of BigBasket, is ‘IDMA Person of the Year’
e4m Desk Jul 19, 2024 10:59 PM
Arvind Kumar Chaturvedi was earlier Channel Head (UP/UK) and Deputy Managing Editor (Hindi) with India News
e4m Staff Jul 3, 2024 11:30 AM
Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099
e4m Staff Jun 26, 2024 4:41 PM
The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
NATIVE CONTENT Jun 12, 2024 4:14 PM
According to ABP LIVE, it registered 50 lakh concurrent users on June 4
e4m Staff Jun 11, 2024 2:43 PM
The games with their instant play feature are accessible across desktop, tablet and mobile devices
Last week, Google announced a slew of customisable tools for advertisers. Some features like Virtual Try-On are intended to aid shoppers in their purchase journey, said Google's Jeff Harrell to e4m
Shantanu David May 22, 2024 8:54 AM
The company has reported a growth of 20% in net profit for the fourth quarter
e4m Staff May 15, 2024 12:06 PM
Prior to this, Anagha Bhojane was heading Consumer Experience vertical for Kenvue India
e4m Desk May 15, 2024 11:47 AM
The Star Sports wraparound show has delivered 10-15X ROI for associating brands during recent megaevents
NATIVE CONTENT May 14, 2024 1:13 PM
In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI in streamlining revenue as well as content
e4m Staff May 7, 2024 12:39 PM
The report measures viewership across platforms including connected TVs, mobile devices, YouTube, and OTT applications
Across all content genres, the pre/post-match live show on Star Sports delivers a 4x scale for advertisers
NATIVE CONTENT May 2, 2024 8:26 PM
The app comprises live streaming services for news coverage directly on the car's infotainment system
The ad introduces KFC's limited edition Limo Zinger Box with 5 new Zinger burgers inspired by flavours from across the globe
e4m Staff Apr 22, 2024 2:48 PM
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
Chehneet Kaur Apr 12, 2024 8:31 AM
The ad format will help companies increase event registrations and build brand awareness, LinkedIn said
The ad marks the launch of the renewed Colgate Active Salt and reminds viewers of the consequences of ignoring oral health
Hyundai Verna was crowned the Car of the Year, while Triumph Speed 400 took home the Bike of the Year award
e4m Staff Mar 18, 2024 2:12 PM
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
e4m Staff Mar 14, 2024 4:02 PM
A look into how things went downhill for the nine-month-old news channel
e4m Staff Feb 16, 2024 5:56 PM
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Sohini Ganguly Feb 8, 2024 7:21 PM
Wing Communications will undertake crafting and executing strategic PR campaigns and managing media relations for the co-living space company
e4m Staff Feb 8, 2024 12:40 PM
Shubhra Saraf Sethi, Head - Product, Revenue Strategy & Customer Marketing – Sports at Disney Star, spoke at the e4m TV First conference on ‘Live Sports - Leading the growth of TV and Brands in India’
The campaign, conceived by Vector Brand Solutions, emphasizes inclusivity and balance in one’s financial objectives
e4m Staff Jan 31, 2024 5:52 PM
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts
Shantanu David Jan 30, 2024 8:39 AM
Anand Taparia will be leading marketing as a function across Malaysia, Indonesia, Singapore and Brunei
e4m Staff Jan 18, 2024 1:17 PM
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
e4m Staff Jan 5, 2024 12:53 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra Dec 29, 2023 4:31 PM
On Nov 30, ABPLIVE Apps witnessed 2.7 million screen views and 15.5 screen views per user, the network said
e4m Staff Dec 2, 2023 10:29 AM
India matches have registered peak live concurrency of more than 50 million viewers
e4m Staff Nov 10, 2023 9:00 AM
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Shantanu David Sep 14, 2023 8:31 AM
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
Shantanu David Sep 11, 2023 8:55 AM
The property has been launched in collaboration with singer and story-teller Supratiek Shyamal Ghosh
exchange4media Staff Sep 5, 2023 10:24 AM
Vilcassim was previously associated with Bacardi for six years
exchange4media Staff Aug 14, 2023 9:51 AM
