News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
Shamsher Singh has held senior editorial roles in leading media houses for over two decades
Ajay Jha is a senior journalist with over 22 years of experience in media
The channel was launched by Uttar Pradesh CM Yogi Adityanath
The advertising & promotion expenses stood at Rs 396 crore
The company has registered a 33% growth in net profit YoY
WPP will support Colgate-Palmolive’s oral care, personal care and home care businesses
Other key winners include Amazon Ads, Madison Media, Interactive Avenues, Nestle India, Marico; Hari Menon, Co-Founder & CEO of BigBasket, is ‘IDMA Person of the Year’
Arvind Kumar Chaturvedi was earlier Channel Head (UP/UK) and Deputy Managing Editor (Hindi) with India News
Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099
The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
According to ABP LIVE, it registered 50 lakh concurrent users on June 4
The games with their instant play feature are accessible across desktop, tablet and mobile devices
The Peak Concurrent User number touched 355.3K
Last week, Google announced a slew of customisable tools for advertisers. Some features like Virtual Try-On are intended to aid shoppers in their purchase journey, said Google's Jeff Harrell to e4m
The company has reported a growth of 20% in net profit for the fourth quarter
Prior to this, Anagha Bhojane was heading Consumer Experience vertical for Kenvue India
The Star Sports wraparound show has delivered 10-15X ROI for associating brands during recent megaevents
In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI in streamlining revenue as well as content
The report measures viewership across platforms including connected TVs, mobile devices, YouTube, and OTT applications
Across all content genres, the pre/post-match live show on Star Sports delivers a 4x scale for advertisers
Gandhi is moving on after a 15-year-long stint with the company
The app comprises live streaming services for news coverage directly on the car's infotainment system
The campaign talks of ‘taking a moment to savour the feeling’
The ad introduces KFC's limited edition Limo Zinger Box with 5 new Zinger burgers inspired by flavours from across the globe
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
The ad format will help companies increase event registrations and build brand awareness, LinkedIn said
The ad marks the launch of the renewed Colgate Active Salt and reminds viewers of the consequences of ignoring oral health
Hyundai Verna was crowned the Car of the Year, while Triumph Speed 400 took home the Bike of the Year award
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
A look into how things went downhill for the nine-month-old news channel
Jitender Kumar was earlier with NDTV Group
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Wing Communications will undertake crafting and executing strategic PR campaigns and managing media relations for the co-living space company
Shamsher Singh was the Editor-in-Chief of India Daily Live
Shubhra Saraf Sethi, Head - Product, Revenue Strategy & Customer Marketing – Sports at Disney Star, spoke at the e4m TV First conference on ‘Live Sports - Leading the growth of TV and Brands in India’
The campaign, conceived by Vector Brand Solutions, emphasizes inclusivity and balance in one’s financial objectives
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts
The FMCG giant spent Rs 204.26 crore on advertising this year
Anand Taparia will be leading marketing as a function across Malaysia, Indonesia, Singapore and Brunei
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
On Nov 30, ABPLIVE Apps witnessed 2.7 million screen views and 15.5 screen views per user, the network said
India matches have registered peak live concurrency of more than 50 million viewers
The company's net profit after tax for the quarter showed 22% growth
The campaign is conceptualized by L&K Saatchi & Saatchi
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
The channel was the only participant in the auction, say sources
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
The property has been launched in collaboration with singer and story-teller Supratiek Shyamal Ghosh