Anamika Mehta’s departure marks the first big exit from the IPG group after its acquisition by the Omnicom group last month
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
While OMG will be responsible for overseeing the Americas, WPP will handle the EMEA and APAC regions
Deepthi Prakash will take on the new role beginning January 1, 2025
Troy Ruhanen is currently with TBWA\Worldwide as President and CEO
OAG has aligned BBDO, DDB, TBWA and the Advertising Collective under one leadership
Charlie Ebdy will report to Laura Fenton, CEO of OMG UK
Sharma joined Omnicom in July 2020 from Wavemaker, where he was the CEO-South Asia
The campaign highlights how Omnigel can relieve everyday pains
In conversation with Jonathan Nelson, the CEO of Omnicom Digital, at Cannes Lions 2024 on AI trends, role of data, merits of an in-house setup, and more
Rabe Iyer was previously the India lead for agency partnerships at ShareChat
Lahiri was previously the Director of Investments at the group where she joined in 2023
At e4m OOH Conference, industry leaders discuss about the DOOH and the Omnichannel Experience
The offices will provide collaborative environments for Omnicom’s talent in India
Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
The account size is estimated to be Rs 350-400 crore
Jigar Rambhia’s most recent stint was as the COO of Sporjo
Aditya Kanthy, CEO of Omnicom Advertising Services, talks to e4m about the idea behind the creation of the new entity, the road ahead, and more
Omnicom Group CEO spoke at the e4m Confluence about the changing trends in marketing and much more
The group has registered 2.5% organic revenue growth in Asia Pacific
Kanthy will oversee Omnicom’s creative agencies in India
Glen Lomas becomes Global President and Chief Operating Officer
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach
OMG earlier secured the bank's account in 2018
Singh was earlier PHD India’s Strategy Lead
The APAC CEO of OMG talks about the expectations from his team, how APAC has featured high on the list of new business wins of the group, and more
As part of this weekly series, Omnicom Media Group’s Chief Content Officer Shailja Saraswati Varghese spoke to us about being a fitness enthusiast, how she spends her weekends and her vacation plans
Along with inaugurating the Tira app and website, the company announced the opening of its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumbai
Dr. Annurag Batra writes on why TV is essentially the mainstay for brand building and how television is less cluttered than any other medium
The collaboration will start in April
The new offering is a repository of more than 500 econometric models based on OMG's ROI-based approach
Morvanakar was previously the Chief Investment Officer at the group
The mandate will involve creating end-to-end media solutions and accelerating the brand's growth journey in India
Apoorv Durga, VP, Research & Advisory, Real Story Group spoke on ‘Future-Proofing Your Martech Stack’ at the e4m MarTech Summit 2022
The e4m Pitch CMO summit saw an insightful panel discussion on ‘Creating Meaningful Consumer Connections and Delivering Omnichannel Experiences’
Venkataramani K, CEO of Health & Glow, shares plans for the festive season, the desire to grow the omni-channel experience and more
A panel of industry leaders also spoke on the importance of programmatic advertising & performance, and a lot more
The media agency’s net profit for the fiscal year stood at Rs 18.6 crore
WebEngage report says App Push & Web Push notifications are the preferred choice of channels by brands
Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more
The company's net income decreased 39.6% to $173.8 million when compared to same quarter last year
The online electronics & home appliance shop took to digital transformation and obtained 58% boost on revenue through online and offline via multi-channel engagement
Gallagher is former Omnicom International President
Net income for Q4 2021 has increased by 4.5% to $416.2 million compared to the same quarter in 2020
This anniversary also marks another leader, Anisha Iyer, taking charge of the reins of the agency as its new CEO
Prior to this, he was the Group CEO, APAC & EMEA at the company
The updated brand identity fully embodies the PHD brand ethos ‘Make the Leap'