According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
Before joining Swiggy Instamart, Amitesh Jha was with Flipkart
Havas Media Tribes has marked this collaboration with an outdoor display The se
Here’s a roundup of all the commercials we loved in Week 3 of August
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
The digital film is part of Swiggy’s ‘Yeh Se Leke Woh Tak’ campaign
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
PUMA adds Ibrahim Ali Khan Pataudi to its large roster of celebrity endorsers like Kareena Kapoor Khan, Virat Kohli, Neymar Jr and Dua Lipa
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
Abhishek Shetty has over 14 years of experience in sales and marketing
The campaign is conceptualized and executed by Havas Media Tribes
Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
The campaign for Motomax Insta Shine has been conceptualised by Sideways
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Prior to this, Anirban Roy was with Amazon India for over 7 years
The campaign is leveraging cutting-edge adaptive technology to woo cricket fans
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base & targeting options, say experts
Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
The pilot for a paid subscription may be rolled out in mid or late 2024
The installations have been put up on the Western line
SM platforms have mastered the art of seamlessly blending ads into users' feeds. This allows ads to be consumed as content, without causing negative impact on user experience, say experts
Bangaloreans on 13th July got fake tax notices along with their Swiggy Instamart grocery orders. The notice, when opened, had Bollywood’s Bad Man Gulshan Grover’s image printed on it with a message
Sahukar plays the king of Instapur
IAS will now provide viewability and invalid traffic measurement for Meta’s Reels video feed inventory
The platform is reportedly available for a select group of content creators and celebs; it will be launched officially in June 2023, say reports
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
Anushka Sharma is seen rocking her Adriatic color sports bra, which is part of PUMA’s new First Mile Collection
According to the company's transparency report, it got 1,647 reports of grievances for India in February
The tech giant also said that it has defined the criteria under which it will ban profiles of public figures after receiving critical feedback from its internal review team
The platform spent Rs 1,848.70 crore compared to Rs 570 crore in FY21
The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee
The campaign sees the return of the pairing of R Madhavan and Simran as an everyday couple planning their monthly groceries
As of now, the platform won't be taking a cut out of the creators' revenues through the sale of NFTs
From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs