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MobiKwik Co-founder Upasana Taku took to LinkedIn to announce that the payment platform has hit a major milestone with a Profit After Tax of Rs 14 crore and a total income of Rs 890 crore
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena
Shantomoy Ray Aug 5, 2024 9:20 AM
Other key winners include Amazon Ads, Madison Media, Interactive Avenues, Nestle India, Marico; Hari Menon, Co-Founder & CEO of BigBasket, is ‘IDMA Person of the Year’
e4m Desk Jul 19, 2024 10:59 PM
The campaign film features a series of Hyundai cars driven by a diverse set of customers
e4m Staff Jun 22, 2024 8:54 AM
The e4m Do Good Conference 2024 saw Subi Chaturvedi, Global SVP, Chief Corporate Affairs and Public Policy Officer, InMobi talk about the effective use of technology in ‘doing good’
e4m Staff Jun 13, 2024 6:56 PM
AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence
e4m Staff Jun 10, 2024 7:14 PM
The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition and addressing needs of consumers across segments
Simran Sabherwal Jun 5, 2024 8:45 AM
Prior to this, Pooja Asar was with Paytm as Vice President- Marketing
e4m Staff Apr 26, 2024 11:18 AM
The company posted Rs 317 crore in revenue from operations, of which Rs 242 crore was derived from advertising alone
e4m Desk Apr 17, 2024 12:19 PM
At the Pitch CMO Summit 2024, Devndra Chawla, CEO and MD, GreenCell Mobility, elaborated on how NueGo is working towards creating a premium bus-travel experience centred on safety and sustainability
Chehneet Kaur Mar 22, 2024 9:11 AM
In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the Automotive & Mobility space
e4m Staff Mar 20, 2024 5:13 PM
The nature of the partnership entails powering Motorola phone range with NDTV's content
e4m Desk Mar 16, 2024 11:11 AM
Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company
e4m Staff Mar 4, 2024 10:41 AM
Mouni Roy will play a pivotal role in BlackZone's advertising campaigns, branding endeavours, and social media activities over the coming year
e4m Staff Feb 20, 2024 2:23 PM
Harvinder Singh Chadha joins Zaak ePayment Services as Vice President - payment gateway business
It’s anticipated that 35-40 Mn users will stream IPL on their JioPhone and JioBharat devices
NATIVE CONTENT Jan 25, 2024 11:09 AM
IPL 2023 on television witnessed staggering growth across key market and audience segments unlocking new doors for advertisers ahead of IPL 2024
NATIVE CONTENT Jan 23, 2024 11:07 AM
The layoffs have come after the company adopted an AI-first approach
e4m Staff Jan 12, 2024 11:26 AM
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Sohini Ganguly Dec 15, 2023 8:39 AM
The growth & tech platform bagged 1 gold and 1 bronze metals across categories
WebEngage’s Avlesh Singh honoured with MarTech 'Visionary of the Year' title
Guest Column: Mrinall Kanti Dey, VP & Head – PR & Corporate Communications, MobiKwik, shares how PR practitioners can address crises stemming from AI-deepfake technology
Mrinall Kanti Dey Dec 6, 2023 6:09 PM
Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and advertising
A panel of experts at the e4m Screenage Conference deliberated on how AI has been transforming the art of storytelling
Industry leaders discussed the many transformations in mobile advertising and how brands can leverage them in the digital space at the Screenage conference
e4m Staff Nov 30, 2023 8:57 AM
Abhishek Joshi, the head of ShemarooMe in a fireside chat with Kurate Digital Consulting's Uday Sodhi spoke about 'Mobile-OTT Fusion' at e4m Screenage Conference 2023
e4m Staff Nov 30, 2023 8:28 AM
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
e4m Staff Nov 29, 2023 9:24 PM
Industry heads and experts to deliberate on data-driven insights, ethical marketing practices, fusion of creativity and technology, and the impact of emerging technologies
e4m Staff Nov 29, 2023 8:25 AM
An esteemed panel comprising industry heads and experts will convene to choose the final winners across categories
e4m Staff Nov 16, 2023 8:57 AM
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Kanchan Srivastava Nov 10, 2023 8:58 AM
The launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space
e4m Staff Oct 19, 2023 6:50 PM
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
e4m Staff Oct 17, 2023 12:34 PM
Kidao was earlier with organisations like Influx Worldwide, ValueFirstDigital Media Pvt Ltd, and Asianet News Network
e4m Staff Oct 13, 2023 1:17 PM
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
Kanchan Srivastava Oct 12, 2023 8:23 AM
At the exclusive roundtable, experts will share insights on the theme ‘Unlocking Brand Growth: From Acquisition to Retention’
e4m Staff Oct 10, 2023 11:03 AM
As per ASCI, the case has been referred to the Central Consumer Protection Authority
Tanzila Shaikh Oct 4, 2023 2:27 PM
Viewing Vertical mode, data-saving option and AI-based video clarity enhancements are some of these features
InMobi will align with the organization's five-step plan designed to reduce emissions arising from ad operations like media planning, awards, etc.
e4m Staff Sep 15, 2023 4:33 PM
The comeback of two banned games – Free Fire and BGMI – can be a shot in the arm for the country's gaming ecosystem in light of the recent 28% GST levy
Shantanu David Sep 8, 2023 9:03 AM
Unplanned shoppers are inclined to shop closer to festivals, with 58% planning to shop around Dusshera and Diwali, says the report
exchange4media Staff Sep 1, 2023 11:19 AM
'This new identity is aligned to Tata Motors' commitment to sustainability, pioneering innovation and focus towards community development,' said the brand
exchange4media Staff Aug 29, 2023 1:29 PM
This will help publishers align with the global privacy regulations
exchange4media Staff Aug 16, 2023 12:07 PM
