Sanchar Saathi App: Government withdraws mandatory pre-installation rule
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
mob
Vignesh V joins Samsung Ads India as Director of Ad Sales
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
Seedtag study reveals how neuro-contextual ads make scrolling worth your time
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
Tyroo|CJ onboards Sumit Kumar as Director- Global Growth Programs
Sumit Kumar will be based in Bangalore
Pioneer appoints Aniket Kulkarni as India MD
Aniket Kulkarni joined Pioneer in December 2023
MobiKwik turned profitable in FY24 with 59% jump in total income: Founders
MobiKwik Co-founder Upasana Taku took to LinkedIn to announce that the payment platform has hit a major milestone with a Profit After Tax of Rs 14 crore and a total income of Rs 890 crore
Mobile Marketing: The key driver of modern digital strategies
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
The Power of Mobile Advertising: Exploring its rising significance
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena
e4m IDMA 2024: Wavemaker, Mindshare, Mondelez, L'Oréal take home big honours
Other key winners include Amazon Ads, Madison Media, Interactive Avenues, Nestle India, Marico; Hari Menon, Co-Founder & CEO of BigBasket, is ‘IDMA Person of the Year’
Hyundai is India's choice, says the carmaker in new multi-lingual ad
The campaign film features a series of Hyundai cars driven by a diverse set of customers
Technology acts as a support network for on-ground initiative: Subi Chaturvedi, InMobi
The e4m Do Good Conference 2024 saw Subi Chaturvedi, Global SVP, Chief Corporate Affairs and Public Policy Officer, InMobi talk about the effective use of technology in ‘doing good’
'AI is the next productivity revolution meant to ease your work and not scare you'
AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence
Cannes Lions 2024: DDB Mudra's entries celebrate pride, colours and cred
The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI
We’re a global company but understand local aspirations: Arijeet Talapatra, Tecno Mobile
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition and addressing needs of consumers across segments
SatyaSunita Menda to head brand management and comms at Amara Raja Energy & Mobility
Menda has been associated with the group for over 10 years
Pooja Asar named Head of Marketing at Tata Passenger Electric Mobility
Prior to this, Pooja Asar was with Paytm as Vice President- Marketing
InMobi's Glance grows 78% in FY23; 76% of operating rev from advertising
The company posted Rs 317 crore in revenue from operations, of which Rs 242 crore was derived from advertising alone
Marketers, be authentic at any cost, consumers today can't be fooled: Devndra Chawla
At the Pitch CMO Summit 2024, Devndra Chawla, CEO and MD, GreenCell Mobility, elaborated on how NueGo is working towards creating a premium bus-travel experience centred on safety and sustainability
Dentsu India partners with Arthur D. Little
In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the Automotive & Mobility space
NDTV announces partnership with Motorola Mobility
The nature of the partnership entails powering Motorola phone range with NDTV's content
Aditya Babbar elevated to VP & Head Product - Marketing at Samsung Mobile
Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company
Mouni Roy to endorse BlackZone Mobiles' feature phones, smartwatches
Mouni Roy will play a pivotal role in BlackZone's advertising campaigns, branding endeavours, and social media activities over the coming year
Tathagat Jena elevated as Head of Marketing, DTC & Online Biz head, India & APAC at HMD
Tathagat Jena has been associated with HMD for close to 2 years now
MobiKwik elevates Mohit Narain as Chief Operating Officer - Consumer Payments
Harvinder Singh Chadha joins Zaak ePayment Services as Vice President - payment gateway business
Jio 4G feature phones to unlock massive incremental audiences for advertisers on IPL
It’s anticipated that 35-40 Mn users will stream IPL on their JioPhone and JioBharat devices
IPL on TV breaks all boundaries, unlocking an unrivaled scale for brands
IPL 2023 on television witnessed staggering growth across key market and audience segments unlocking new doors for advertisers ahead of IPL 2024
InMobi to lay off nearly 5% of global workforce
The layoffs have come after the company adopted an AI-first approach
InMobi sees revenue jump of 41% in FY23
InMobi's profit too sees a huge jump of Rs 89 crore
All eyes on the screen: Mobile marketing set for big tech upgrade in 2024
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Mobavenue named ‘MarTech Agency of the Year’ at e4m MarTech India Awards 2023
The growth & tech platform bagged 1 gold and 1 bronze metals across categories
e4m MarTech India Awards 2023: Mobavenue is MarTech Agency of the Year
WebEngage’s Avlesh Singh honoured with MarTech 'Visionary of the Year' title
Deepfake: Unveiling the PR Conundrum
Guest Column: Mrinall Kanti Dey, VP & Head – PR & Corporate Communications, MobiKwik, shares how PR practitioners can address crises stemming from AI-deepfake technology
‘Transparency & responsible data practices to be the pillars of programmatic advertising’
Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and advertising
'Consumer trust is an equity that is consistent irrespective of brand categories'
A panel of experts at the e4m Screenage Conference deliberated on how AI has been transforming the art of storytelling
'Can't think of digital channels without mobile as fundamental point of consumption'
Industry leaders discussed the many transformations in mobile advertising and how brands can leverage them in the digital space at the Screenage conference
'Streaming viewership is much larger than TV, but unmonetized'
Abhishek Joshi, the head of ShemarooMe in a fireside chat with Kurate Digital Consulting's Uday Sodhi spoke about 'Mobile-OTT Fusion' at e4m Screenage Conference 2023
The Maddies 2023: Mindshare India & Aditya Birla Group bag the big titles
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
e4m Screenage Conference – 6th edition – today
Industry heads and experts to deliberate on data-driven insights, ethical marketing practices, fusion of creativity and technology, and the impact of emerging technologies
The Maddies 2023 Jury meet to be held today in Mumbai
An esteemed panel comprising industry heads and experts will convene to choose the final winners across categories
Ahead of Diwali, brands fire up experiential marketing
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Cannes Lions to launch Luxury & Lifestyle Lions and close Mobile Lions
The launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space
Advertisers relying on mobile to reach rural markets: Kantar report
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
Krish Kidao named VP of Global Business at Mobavenue
Kidao was earlier with organisations like Influx Worldwide, ValueFirstDigital Media Pvt Ltd, and Asianet News Network
Ad fraud pinch: Advertisers to lose one-third of spends on mobile: Report
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
e4m-Mobavenue Roundtable to be held in Mumbai today
At the exclusive roundtable, experts will share insights on the theme ‘Unlocking Brand Growth: From Acquisition to Retention’
No complaint received over Amitabh Bachchan Flipkart ad: ASCI
As per ASCI, the case has been referred to the Central Consumer Protection Authority
Disney+ Hotstar brings new features for ICC Men’s Cricket World Cup 2023
Viewing Vertical mode, data-saving option and AI-based video clarity enhancements are some of these features
InMobi partners with Ad Net Zero to reduce carbon footprint in advertising
InMobi will align with the organization's five-step plan designed to reduce emissions arising from ad operations like media planning, awards, etc.
MobiKwik's film with Manoj Bajpayee showcases ease of credit card bill payments
The campaign is conceptualized by Famous Innovations
Return of Free Fire ignites Indian gaming industry’s hopes
The comeback of two banned games – Free Fire and BGMI – can be a shot in the arm for the country's gaming ecosystem in light of the recent 28% GST levy