At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
Deepika Jonnala has a decade of experience in the hospitality industry
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of display options for different timespans
Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range
The partnership aims to unlock a multitude of advertising opportunities for brands, the company said
Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the adtech space: retail media, dOOH and CTV
Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers with more reliable insights
At e4m’s Connected TV Conference 2024, industry experts talked about converging linear TV & non-linear mediums for omnichannel success
At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV
At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential
Vivek Malhotra and Rajiv Rajagopal discussed the growth of CTV at the e4m Connected TV Conference
The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse
A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns
CTV provides advertisers an opportunity for precise targeting amongst affluent consumers with fewer spillovers, say experts
The growth of affluence and urban fibre connectivity is driving CTV adoption in India
In the past, Nitin Kataria has held pivotal roles in organizations including BIG FM, Outlook, Posterscope, Cheil and Kinetic
While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that the price rise may do more harm than good
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
New campaign endorses inclusivity and togetherness in a super connected but lonely world
Comments from stakeholders invited by November10, 2023
Goel has over two decades of experience in the outdoor advertising sector
During the Chennai chapter of City Connects hosted by ShareChat and Moj, industry leaders spoke on revolutionizing the digital landscape to empower brands in engaging India's language-first user base
The platform has clocked a 750% uptick in new users
The event, powered by e4m, will focus on bringing to the fore how ShareChat and Moj can be leveraged to effectively tap into the demographic of Bharat and young India
ShareChat and Moj’s City Connects-Ahmedabad saw experts sharing insights on how changing behaviour of young Indian audiences can be captivated with personalisation, short-form content and more
The event, powered by e4m, will feature industry leaders and brand custodians sharing insights on Bharat and Young India’s consumer behaviour
A campaign featuring the actor has been launched to showcase the brand’s new range of fashion fits
At Cannes Lions 2023, Neeta Nair speaks to Donna Murphy, Tracey Barber and Rana Barua
Braams has said it was time to explore new opportunities
Bhasin will also acquire a significant minority stake in the agency over a defined period of time
We are immensely grateful to our amazing team, loyal clients, and valued customers who made this possible, says CEO Haresh Nayak
The entire campaign covered more than 400+ sites across top 10 cities of the country
With the win, the startup joins the ranks of previous recipients like Tata Communications, Wipro, Mahindra & Mahindra and Jindal Steel
The MD of MiQ India, China and SAARC, spoke to e4m about the role of Connected TV in its business, hot trends of the programmatic world and vision of India as a market
The campaign has been implemented by Connect OOH
With Jio's freemium offers and the generally low cost of CTV, many consumers may be tempted to upgrade their TV sets to CTVs to enjoy the IPL and other content offerings, say experts
One of the factors encouraging this association, say experts, is that the targeting capabilities of Connected TV advertising allow gaming brands to reach specific demographics or geographic regions
At the e4m CTV Conference, industry experts came together for a panel discussion on - Power Of Connection: Making CTV Advertising Work For Brands
At the inaugural edition of e4m Connected TV Conference, panellists engaged in an insightful conversation on the topic, TV360: How Cable, DTH And CTV Converge
At e4m’s CTV Conference, Rajib Basu, Partner and Leader - Entertainment & Media, PwC India, decodes the growth of CTV and explains how brands can harness the power of connectivity
The General Manager and Sales Lead of Samsung Ads India shared different growth aspects of CTV in India, at exchange4media’s Connected TV Conference 2023
The Co-founder of Good Glamm Group and Founder of BabyChakra engaged in a fireside chat with exchange4media Editor Naziya Alvi Rahman at the e4m Connected TV Conference
Shashank Srivastava, Maruti Suzuki India’s Senior Executive Officer - Marketing & Sales, spoke on ‘Becoming Future Ready with CTV Advertising’ at the e4m Connected TV Conference 2023
Industry leaders to discuss the growth of CTV, how brands can harness the power of connectivity, the opportunities, challenges and road ahead
Lewis, Global CEO, Finecast, in a candid conversation with exchange4media spoke about the company’s one-year journey in India, the CTV ecosystem, and the plans ahead
CTV advertising provides better targeting, more precise measurements, and greater interactivity than traditional TV advertising, say experts
Based in India, Guha will report to founder and CEO Himanshu Verma
The Managing Director and CEO of India TV speaks to e4m on the evolution of the Connected TV space, the creation of new revenue streams and how advertisers can maximise ad exposure on this medium
Publishers can maximize the value of their inventory using IAS’s solutions via Connections Marketplace