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Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
The collaboration with will focus on executing a comprehensive communication strategy for ThinkLaw
e4m Staff Jul 15, 2024 4:33 PM
Additionally, there's a trend towards multitasking; employees are increasingly being asked to handle diverse roles rather than being confined to a single job profile, say experts
Sonam Saini Jul 15, 2024 9:15 AM
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors
Shantanu David Jun 4, 2024 8:36 AM
The ‘Stronger Together campaign will run live on television, social & digital platforms during the ICC Men’s T20 Cricket World Cup
e4m Staff May 27, 2024 3:38 PM
Rammohan Sundaram, President - Integrated Media, DDB Mudra Group, has taken to social media on why he let go of his LinkedIn badge
Rammohan Sundaram May 27, 2024 9:50 AM
The penalties have been imposed for failing to comply with provisions under the Companies Act
As per the Google CEO’s post, the tech major will be sharing insights on the Gemini models
e4m Desk May 14, 2024 12:03 PM
MyGlamm POUT by Karan Johar is the first celebrity makeup brand to be made available on Blinkit
e4m Staff May 13, 2024 6:31 PM
The ad film titled ‘Sting Energy’s Dart’ by Leo Burnett has been dubbed as 'India's quickest thriller'
e4m Staff Apr 13, 2024 8:19 AM
The ad format will help companies increase event registrations and build brand awareness, LinkedIn said
Ashutosh Gupta took on the Country Manager role at LinkedIn India in 2019
e4m Staff Mar 14, 2024 2:18 PM
The firm will focus on providing communications counsel on complex issues
e4m Staff Mar 12, 2024 3:47 PM
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
Sohini Ganguly Mar 11, 2024 8:51 AM
The ad film is released under Mortein’s ongoing campaign, #MorteinKiRakshaJyoti
e4m Staff Feb 17, 2024 9:00 AM
Pinkvilla’s awards extravaganza, which has been enchanting global audiences since 2022, is set to radiate in a new and captivating format
NATIVE CONTENT Feb 13, 2024 10:00 AM
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
Tanzila Shaikh Feb 13, 2024 8:24 AM
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Sohini Ganguly Feb 8, 2024 7:21 PM
X's recent controversies and policy changes have led to LinkedIn emerging as a relevant alternative to advertisers, thus the increase in year-on-year ad revenue, shared industry observers
Shantanu David Jan 16, 2024 8:45 AM
The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors for administrative allocation of spectrum for the same
Kanchan Srivastava Jan 12, 2024 8:41 AM
Pinkvilla’s glamorous awards soiree which captivated almost 1.3 billion viewers in 2023, now geared up to sparkle in a new avatar
NATIVE CONTENT Jan 8, 2024 10:01 AM
The brand's recent campaign, #GentleCareForEverydayYou, places a strong emphasis on transparency, natural solutions, and the essence of gentle care, redefining its journey
e4m Staff Dec 12, 2023 1:28 PM
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
Sohini Ganguly Dec 12, 2023 8:16 AM
The company has recorded a net profit of Rs 175 crore; advertising spends stood at Rs 129 crore in FY23
Aditi Gupta Nov 22, 2023 11:10 AM
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
Chehneet Kaur Nov 16, 2023 2:24 PM
The two went viral a few months ago with their doodh-kheer banter campaign
e4m Staff Nov 10, 2023 4:46 PM
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
Tanzila Shaikh Oct 18, 2023 1:38 PM
exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI for ad platform and how the Indian market is growing in the B2B scenario
Nilanjana Basu Oct 12, 2023 9:05 AM
Abhishek Shrivastava, VP of Product, LinkedIn, said that the company plans to venture into other Indian languages over time
e4m Staff Oct 11, 2023 1:22 PM
The campaign has 10-second ASMR films that invite you not just to see or hear but to feel the Rich Shakes experience
The campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers
e4m Staff Sep 28, 2023 5:34 PM
The digital film underscores the crucial role mothers play in ensuring the optimal growth of their children during their formative years
e4m Staff Sep 16, 2023 8:50 AM
With ad spends expected to be in the double digits for the twin festivals, brands have been pulling out all stops to get the best out of the festive opportunity
Nilanjana Basu Sep 15, 2023 9:05 AM
The ad leverages an interactive questionnaire about hair type and concerns for an immersive and informative experience
The campaign ‘Unseen Bonds’ captures siblings' bond set in modern times
exchange4media Staff Aug 30, 2023 2:05 PM
The move is being made to make more space for other tweets on the platform’s space
exchange4media Staff Aug 22, 2023 4:27 PM
Makeup industry players share with us how they're staying ahead of the game with AI adoption
Chehneet Kaur Aug 22, 2023 9:19 AM
