According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
The screen, once a realm of artistic inquiry, is being refitted as an ideological archive where myth passes for evidence and feelings stand in for facts.
The brand has come up with a new digital film for SOFIT Almond Drink
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Kumaresh Pattabiraman has been with LinkedIn for the last 11 years
The collaboration with will focus on executing a comprehensive communication strategy for ThinkLaw
Additionally, there's a trend towards multitasking; employees are increasingly being asked to handle diverse roles rather than being confined to a single job profile, say experts
Commercials we loved in Week 4 of June
The campaign has been conceptualised by WPP Open X
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors
The ‘Stronger Together campaign will run live on television, social & digital platforms during the ICC Men’s T20 Cricket World Cup
Rammohan Sundaram, President - Integrated Media, DDB Mudra Group, has taken to social media on why he let go of his LinkedIn badge
The penalties have been imposed for failing to comply with provisions under the Companies Act
As per the Google CEO’s post, the tech major will be sharing insights on the Gemini models
MyGlamm POUT by Karan Johar is the first celebrity makeup brand to be made available on Blinkit
Venke Sharma will be Global Head Product Strategy at the AI platform
The ad film titled ‘Sting Energy’s Dart’ by Leo Burnett has been dubbed as 'India's quickest thriller'
The ad format will help companies increase event registrations and build brand awareness, LinkedIn said
A night of glitz, glamour and unforgettable moments
The duo will be featured in the platform's major brand campaigns
Ashutosh Gupta took on the Country Manager role at LinkedIn India in 2019
The firm will focus on providing communications counsel on complex issues
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
The ad film is released under Mortein’s ongoing campaign, #MorteinKiRakshaJyoti
Pinkvilla’s awards extravaganza, which has been enchanting global audiences since 2022, is set to radiate in a new and captivating format
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
X's recent controversies and policy changes have led to LinkedIn emerging as a relevant alternative to advertisers, thus the increase in year-on-year ad revenue, shared industry observers
The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors for administrative allocation of spectrum for the same
Pinkvilla’s glamorous awards soiree which captivated almost 1.3 billion viewers in 2023, now geared up to sparkle in a new avatar
TIL undergoing mega restructuring exercise, insiders say
Nearly 200 employees fired in second such exercise this year
The brand's recent campaign, #GentleCareForEverydayYou, places a strong emphasis on transparency, natural solutions, and the essence of gentle care, redefining its journey
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
Blinkit too finds a mention in the print ad
The client-tech company has launched a three-film campaign
The company has recorded a net profit of Rs 175 crore; advertising spends stood at Rs 129 crore in FY23
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
The two went viral a few months ago with their doodh-kheer banter campaign
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
The company has sent a mail to all employees about this
exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI for ad platform and how the Indian market is growing in the B2B scenario
Abhishek Shrivastava, VP of Product, LinkedIn, said that the company plans to venture into other Indian languages over time
The campaign has 10-second ASMR films that invite you not just to see or hear but to feel the Rich Shakes experience
The campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers
The digital film underscores the crucial role mothers play in ensuring the optimal growth of their children during their formative years
With ad spends expected to be in the double digits for the twin festivals, brands have been pulling out all stops to get the best out of the festive opportunity