Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Anumita Tripathi most recently served as the Head of Communications at Medtronic India
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
The brand has come up with a new digital film for SOFIT Almond Drink
Kumaresh Pattabiraman has been with LinkedIn for the last 11 years
Aman Mannan and Shitu Patil, Joint National Creative Directors, Publicis India, talk to e4m about their new roles, the agency’s vision, the trends in the ad industry and more
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
The SC said that while their apology was accepted, Ramdev and Balakrishna should refrain from violating court orders like they have done before
Guest column: Brand Consultant and Managing Partner of Bright Angles Consulting LLP, Nisha Sampath writes why brands need a broader macro framework to navigate the changing landscape of sports
Industries Minister Nitish Mishra was the chief guest at the event
Debojyoti Purkayastha has over 25 years of experience in the technology landscape
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
The study has been conducted in collaboration with Parallel HQ
This 2023 order was passed during the hearing of a trademark infringement case against Baba Ramdev’s Patanjali Ayurved
Harshal lost his life in a road accident on July 29
The Delhi HC reportedly passed the order in response to a plea, which is part of a lawsuit filed in 2021
Pallavi Patil has over 19 years of experience in data science, insights and strategic planning
Jaydeep Sampat is a communications industry veteran with over three decades of experience across industries
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
A distinguished marketing veteran, Sitapati is recognized as one of the top leaders in the field
The matter will be heard further on July 19
The campaign ‘Full Full Fresh’ encourages a fresh and healthy lifestyle
Sunanda Ghosh, who was previously with ABP as its Chief Reporter, has joined Ei Samay as News Coordinator
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods, talks about the 3rd edition of Daawat World Biryani Day, the campaign’s rationale, use of AI-enabled personalisation, & more
The appointment is subject to the approval of the Board Members at AGM on Aug 12
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
In a conversation with e4m, Ogilvy India's Hephzibah Pathak talks about her stint on the Creative Effectiveness Jury, her favourite campaigns and key learnings from the experience at Cannes
Ashutosh Tripathi was earlier with TV -9 Bharatvarsha
Tyagi brings over 26 years of experience in brand building and marketing communications
The partnership is aimed at curating sports and entertainment IPs
Shashi Shekhar Vempati is the former CEO of Prasar Bharati
Guest Column: Manas Mishra, Co-founder & MD, Mediant Communications, writes that the SC order is a major step towards creating accountability in marketing & advertising of consumer products, services
Guest Article: Prathama Tripathi, Deputy Manager – PR and Events, R R Kabel Limited talks about communication professional’s role in managing AI ethics and regulation advocacy
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition and addressing needs of consumers across segments
While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid and bottom funnel capability
Baba Ramdev and Acharya Balkrishna have been asked to appear before the court on June 3 in a case about a complaint regards its ads published in English and Malayalam dailies
Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across various formats
At e4m OOH Conference, industry experts discuss how the field has evolved
The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by CCPA against misleading ads
The campaign has been conceptualised by Ogilvy India
In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
During the ceremony, the statue of Karpur Chandra Kulish, the founder of Patrika, was also unveiled by the Vice President
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
PUMA adds Ibrahim Ali Khan Pataudi to its large roster of celebrity endorsers like Kareena Kapoor Khan, Virat Kohli, Neymar Jr and Dua Lipa
New roles for Arun Rawat, Satabadi Sharma Pathak, Purnasha Sharraf, Abhinav Sharma, Sanjukta Kapoor and Joy Michael Dsouza