channel

With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities

e4m Staff Jan 19, 2026 11:57 AM

News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts

e4m Staff Jan 9, 2026 11:52 AM

According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025

e4m Staff Jan 7, 2026 11:31 AM

At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI

NATIVE CONTENT Dec 24, 2025 11:23 AM

Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.

Owais Nov 20, 2025 1:58 PM

Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?

e4m Staff Nov 19, 2025 3:55 PM

Star India had contributed $84 million to the segment in the same quarter last year, and its absence this year also pushed international operating income down to $(33) million from $52 million

e4m Staff Nov 14, 2025 1:35 PM

The channel was launched by Uttar Pradesh CM Yogi Adityanath

e4m Staff Aug 23, 2024 1:38 PM

As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023

Aditi Gupta Aug 23, 2024 9:01 AM

Sakshi Jain, who was the AVP for Revenue at Channel Factory, had an illustrious career in media and advertising, spanning 25 years

e4m Staff Aug 22, 2024 7:47 AM

DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers

Aditi Gupta Aug 14, 2024 8:37 AM

Experts, however, say Prasar Bharati’s OTT raises significant concerns for DPOs, as the move to offer free registration & revenue sharing could disrupt the industry and negatively impact rev streams

Sonam Saini Aug 8, 2024 9:05 AM

The information was shared by the govt in the Rajya Sabha

e4m Staff Jul 26, 2024 5:19 PM

Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles

e4m Staff Jul 24, 2024 6:50 PM

Chirag Bhatia, MD - India for Channel Factory, spoke at the e4m TechManch conference on the ‘illusion of low-cost CPM’

e4m Staff Jul 24, 2024 4:34 PM

From real time analysis to citizen’s reactions, news channels are all set to provide in-depth information to their viewers on Union Budget day

e4m Staff Jul 22, 2024 5:44 PM

As CNBC-TV18 celebrates its 25th anniversary of budget coverage, e4m spoke to Shereen Bhan, Managing Editor, CNBC-TV18, about the line-up this year, and more

Ruhail Amin Jul 22, 2024 2:27 PM

While hearing the case of the restraining order on Power TV, CJI D Y Chandrachud asked about the number of TV channels that have been shut down on account of licences not being renewed

e4m Staff Jul 16, 2024 9:23 AM

The ministry has said that only satellites authorised by IN-SPACe can provide space-based communication and broadcast services in India

e4m Staff Jul 15, 2024 1:17 PM

The  Karnataka high court had issued restraining orders against Power TV upon allegations that the news channel was airing defamatory content

e4m Staff Jul 12, 2024 1:13 PM

TRAI has highlighted that the broadcasters have been charging DPOs with subscription fees for pay channels, but are also paying DD Free Dish to carry the same channels

Aditi Gupta Jul 11, 2024 8:53 AM

According to a media report, the court had said that the channel did not have licence from the Ministry of Information and Broadcasting for news transmission

e4m Staff Jun 27, 2024 2:59 PM

Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099

e4m Staff Jun 26, 2024 4:41 PM

The ministry issued the direction after it received several complaints against TV channels

e4m Staff Jun 25, 2024 4:30 PM

The court has ordered restoring the transmission of TV9 Telugu, Saakshi TV, 10TV and NTV news channels among others

e4m Staff Jun 25, 2024 10:01 AM

Among the channels that have been blocked are TV9, NTV, Sakshi TV and 10TV

e4m Staff Jun 24, 2024 9:02 AM

Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth

Simran Sabherwal Jun 21, 2024 2:29 PM

The company is establishing an on-ground force dedicated to Product & Engineering

e4m Staff Jun 10, 2024 11:45 AM

This is Santosh Kumar's second innings with Zee Media

e4m Staff Jun 6, 2024 6:17 PM

NDA's reliance on allies promises continued excitement for the next couple of weeks. Advertisers may loosen their purse strings to capitalize the higher viewership of news TV

Kanchan Srivastava & Chehneet Kaur Jun 5, 2024 9:10 AM

The two companies reportedly addressed CCI, allaying concerns about the merged entity dominating cricket broadcasting and streaming

e4m Desk May 24, 2024 8:43 AM

Ad rates too typically go up 40-50% during elections, say industry experts

Chehneet Kaur and Sonam Saini May 20, 2024 8:52 AM

At e4m OOH Conference, industry leaders discuss about the DOOH and the Omnichannel Experience

e4m Staff May 9, 2024 5:15 PM

Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty

Shantanu David Apr 30, 2024 8:36 AM

News channels were the most preferred medium for the sector, according to a TAM AdEx report

e4m Staff Apr 22, 2024 4:53 PM

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

Chehneet Kaur and Sonam Saini Apr 22, 2024 8:51 AM

Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will be spent during elections, say experts

Aditi Gupta & Sonam Saini Apr 15, 2024 8:46 AM

Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any kind of action and reaction from cable operators during elections

Aditi Gupta Apr 9, 2024 9:01 AM

According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers

Chehneet Kaur Apr 8, 2024 9:26 AM

At e4m NewsNext Summit, experts discussed how one should separate news from noise in an era led by misinformation

e4m Staff Apr 2, 2024 8:26 AM

The action was taken after concerns were raised by an activist regarding some news shows running on the channels

Chehneet Kaur Mar 1, 2024 9:04 AM

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

Sonam Saini Feb 27, 2024 8:58 AM

Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the big four can also be an advantage for the channel, say experts

Sonam Saini Feb 26, 2024 9:05 AM

Last year, the pubcaster earned a total of Rs 1,073 crore from the 65 slots on the DD FreeDish

Sonam Saini Feb 24, 2024 9:19 AM

Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore; industry observers attribute the rise to the upcoming general elections

Sonam Saini Feb 22, 2024 9:09 AM

The summit will be held on February 23 & 24 in Mumbai

e4m Staff Feb 21, 2024 3:17 PM

The World Group I Playoff is set to take place on February 3-4 in Islamabad

e4m Staff Feb 2, 2024 9:55 AM

After relaunching business news channel ‘NDTV Profit’, NDTV to launch two regional channels soon

e4m Staff Feb 1, 2024 7:15 PM

The partnership will enhance Channel Factory’s existing AI with Pixis.ai’s AI capabilities to resolve fundamental, yet largely unmet needs of marketers

e4m Staff Jan 22, 2024 12:20 PM

Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV and streaming mediums

Chehneet Kaur Jan 22, 2024 8:59 AM