As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
Nikita Abhanave was earlier Senior Director - Digital at Mindshare
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home Care
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
The brand won the gold metal under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category
The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category
The brand won the gold metals across categories for their outstanding work and creativity
The brand won the gold metals across categories for their creativity, innovation and excellence
Poulomi Ray has in the past held significant roles in organizations such as Metro Goldwyn Mayer (USA), DLF Camellias and Paras Buildtech
The brand bagged the award under the ‘Most Effective Use of Digital Analytics’ sub-category
The brand won gold for its campaign named ‘Saffola - Inspiring Young India to take Roz Ka Healthy Step’
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
The brand won the gold metal in the ‘Best Data-Driven Marketing Strategy’ sub-category
Prior to this, Deepak Srivastava was Digital Marketing Manager at StarQuik
The brand won the gold metal in the ‘Campaign with the Best ROI’ sub-category
The brand won the gold metals for its innovation and creativity in curating impressive campaigns
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
The brand won gold for its campaign named ‘Organic Atta and Pulses' Rise: Cultivating Trust, Harvesting Growth through Social Media’
The brand bagged gold for its ‘Hyundai X Man's World - The Drive Within’ campaign
The brand took home the award under the Cross Mobile Integration sub-category
The brand won the metal under the ‘Best Banners -Single/ Campaign, Rich Media with or without video’ sub-category
The brand won gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
The brand won the metal for its ‘Britannia Marie Gold My Start-Up Show: Reigniting Entrepreneurial Dreams of Every Homemaker’ campaign
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
The brand won the gold metal under the ‘Best PPC’ category
The platform has also introduced Animated Ads, Interactive Stickers and Interactive Gestures
The brand took home the award under the Best Integrated Media Campaign – Corporate sub-category
The brand won gold in the ‘Best Banners - Single/ Campaign, Rich Media with or without video’ sub-category
The brand won the gold metal under the ‘Best Digital OOH Campaign’ category
During a panel discussion at the e4m Health and Wellness Marketing Conference, experts shared insights on crafting authentic brand stories, choice of influencers, and more
The brand won the gold metal under the ‘Best Use of Social Networks/ Social Media’ category
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
Marketers need to ride the wave of transition by adapting to emerging technologies like artificial intelligence, virtual reality and augmented reality
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Experts say a significant portion of the internet has already transitioned to a cookie-less environment, encompassing platforms like CTV, mobile apps and DOOH
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role of human creativity
At e4m TechManch 2024, Vikram Gupta, Founder and Managing Partner of IvyCap Ventures, spoke on the topic, The Indian Landscape: Opportunities & Challenges for Investors
The brand won 14 metals, including 9 golds and 5 silver metals across categories for their outstanding work and innovation
The agency took home 36 metals including 18 golds, 12 silver and 6 bronze metals across categories
The agency also won 16 metals, including 5 golds, 7 silver and 4 bronze metals, for creativity and innovation
The brand won 8 metals - 5 golds, 2 silver and 1 bronze - across categories for creativity and innovation
Hari Menon is the Co-founder & CEO, Bigbasket.com
Other key winners include Amazon Ads, Madison Media, Interactive Avenues, Nestle India, Marico; Hari Menon, Co-Founder & CEO of BigBasket, is ‘IDMA Person of the Year’
Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with user experience
Experts say loss of eyeballs through ad-free tiers is an area that can be a major concern in future, and at that time, premium tier prices will be considerably higher to make up for the loss of ad rev
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
Prior to this, Shaurya Tyagi was with Reliance Retail as Head of Digital Marketing & Loyalty (JioMart Partner)
Ishha Bawa was earlier the Head of Marketing at Tyroo