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The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Krish Ramineni, Fireflies.ai co-founder and CEO, spoke to e4m on creating a tool for marketers, expanding its capabilities and earning global adoption
Shantanu David Sep 4, 2024 8:49 AM
During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India
e4m Staff Aug 29, 2024 4:04 PM
e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more
Current consultant Advisor Dr A L Sharada – who had headed PF from its founding years for over two decades – is also appointed as a Trustee
e4m Staff Aug 21, 2024 7:00 PM
As per reports, the stock opened at Rs 651 on the NSE with the shares closing 3.8 per cent higher
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
The brand has now unveiled its latest campaign ‘Meri Mitti, Mera Yakeen’
e4m Staff Jun 28, 2024 10:55 AM
The meeting was to discuss DNPA’s demand for a revenue-sharing mechanism with the big tech firms
e4m Staff Jun 13, 2024 7:56 AM
Through this campaign, Lighthouse Learning challenges the age-old tradition of leaving notebook pages blank, advocating for sustainable practices in education
‘Salaar: Ceasefire’ will be premiered on April 21, 2024, Sunday, at 5:30 PM
NATIVE CONTENT Apr 19, 2024 11:48 AM
ConfirmTkt's brand logo will feature on the trousers of RCB's official and training jerseys
e4m Staff Mar 20, 2024 5:37 PM
Vignesh Nair was previously associated with L’Oréal India as Lead – Communications & Engagement
e4m Staff Mar 7, 2024 12:05 PM
With FIRSTmoney, you can get a smart personal loan where you can withdraw only the required sum from your credit line
NATIVE CONTENT Mar 4, 2024 4:11 PM
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
Headquartered in Milan, Italy, SEC Newgate Group is a communications and advocacy group
At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media
Tanzila Shaikh Feb 1, 2024 4:55 PM
At the e4m TV First conference, a panel of industry leaders discussed the burning question - 'Is TV dead or is dying?'
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be very relevant even today
Chehneet Kaur Feb 1, 2024 8:41 AM
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference
Sohini Ganguly Jan 31, 2024 2:37 PM
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend huge sums on this medium
Kanchan Srivastava Jan 31, 2024 2:10 PM
The e4m TV First Conference will be followed by the Impact Digital Influencer Awards 2023
Rahul Gossain is a qualified lawyer with noteworthy contributions in International Business Strategy and ESG/EU Taxonomy research
e4m Staff Jan 19, 2024 3:03 PM
The ad featuring MS Dhoni and MC Stan has been conceptualised by Moonshot
e4m Staff Jan 8, 2024 11:02 AM
Khushi’s promotional campaign for the Prabhas-starrer was executed across major cities in the country
NATIVE CONTENT Dec 29, 2023 5:05 PM
Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention said a news report
e4m Staff Dec 26, 2023 12:57 PM
The acquisition of the “profitable” company is likely to be completed by March 1, 2024
e4m Staff Dec 19, 2023 6:39 PM
Anirrban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group
e4m Staff Dec 12, 2023 11:52 AM
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
e4m Staff Dec 6, 2023 11:18 AM
At the roundtable in Pune, top industry leaders discussed the growth of Bharat-first brands as they tap into the vast potential of India's emerging markets
At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder, e4m Group
e4m Staff Oct 12, 2023 8:46 AM
ConfirmTkt has also rolled out a campaign “Journey to the World Cup” to engage with cricket fans
e4m Staff Oct 11, 2023 6:18 PM
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
The comeback of two banned games – Free Fire and BGMI – can be a shot in the arm for the country's gaming ecosystem in light of the recent 28% GST levy
Shantanu David Sep 8, 2023 9:03 AM
The rights have been awarded for all international and domestic matches at Rs 4.2 crore per match
exchange4media Staff Aug 26, 2023 8:50 AM
The achievement comes on the heels of surge in popularity fuelled by its video pivot earlier this year
exchange4media Staff Aug 7, 2023 6:47 PM
Dilip Yadav, co-founder, First Partners, shares how agencies are increasingly prioritising mentorship programmes as they recognise the value of transformational learning
Ruchika Jha Aug 7, 2023 5:53 PM
Noise bagged the award for Best D2C Gamechanger Brand: Wearables & Gadgets
exchange4media Staff Jul 19, 2023 9:30 PM
The full-service agency expands the global network’s reach in India
exchange4media Staff Jun 19, 2023 2:50 PM
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
exchange4media Staff May 30, 2023 10:21 AM
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
exchange4media Staff May 16, 2023 2:06 PM
Wadia Group’s flagship venture Go First on Tuesday announced suspension of its operations
exchange4media Staff May 2, 2023 5:00 PM
The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges
Kanchan Srivastava May 1, 2023 9:01 AM
A recent song by popular singer Badshah has been created in collaboration with FairPlay, an online betting platform
Tanzila Shaikh Apr 11, 2023 9:06 AM
Publishers can maximize the value of their inventory using IAS’s solutions via Connections Marketplace
exchange4media Staff Mar 29, 2023 12:27 PM
Roy joined Amazon in July 2016 as Senior Category Marketing Manager - Media.
exchange4media Staff Mar 9, 2023 11:24 PM
Jha joined Firework in September 2021 as Marketing Director
exchange4media Staff Feb 28, 2023 1:58 PM
He has worked for companies like Kotak Life, IDBI Federal Life Insurance & YES BANK
exchange4media Staff Feb 23, 2023 4:03 PM
