Raja Randhir Singh elected as first Indian President of Olympic Council of Asia
Singh has been involved in sports administration for several decades
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Coca-Cola names Greishma Singh as Vice-President, Marketing
Greishma Singh has been associated with Coca-Cola for 16 years
Coca-Cola India sees double-digit volume growth in Q2
The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call
A small agency with the right intent can make it to the big league: tgthr co-founders
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
Best ads of the week: Britannia sets Little Hearts aflutter, Coca-Cola brews Honest Tea
Commercials we loved in Week 4 of June
UFO Moviez unveils data analysis platform ProCAT
The platform will provide insights to make decisions to plan, review, update and evaluate cinema ad campaigns
Twinkle Khanna finds her calm with The Coca-Cola Company’s Honest Tea
The campaign has been conceptualised by WPP Open X
Arnab Roy appointed Global Category President for Coca-Cola
Arnab Roy will move to Greater Atlanta for the new role, effective September 1, 2024
Craft communication that cuts through digital clutter: Arnab Roy, Coca-Cola
At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India
Cannes Lions 2024: Tgthr’s entry is Harpic Loocator campaign
The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
CCPA and ASCI team up to target ads that don't comply with code
This collaboration comes amidst the growing complexity of the advertising landscape, especially with respect to digital advertising
Hindustan Coca-Cola Beverages’ film celebrates women in manufacturing sector
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
ASCI and DoCA consult with stakeholders over surrogate ads
The consultation focussed on industry stakeholders operating in categories whose advertising is restricted, such as alcohol, tobacco, and gambling
Our digital mix is around 60% of total media spend: Coca-Cola
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
Coca-Cola India shines with 6 metals at Indian Marketing Awards 2023
The brand won 2 golds and 4 silver metals across categories for their outstanding work
IMA: Harish Bhat gets Lifetime Achievement Award; Britannia is Marketing Team of the Year
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
Subhash Chandra launches hyper local news app PINEWZ
The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday
Saakshi Verma Menon joins PepsiCo as Sr Marketing Director, Africa Middle East & SA
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
Mother's Recipe takes the 'local' route to show love to Mumbai
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
Sagar Sharma elevated to Senior Director - Growth Strategy, India & SW at Coca-Cola
Prior to this, Sharma held the role of Director - Business Strategy at the company
Coca-Cola extends partnership with ICC for eight years
The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners
Dunki: Brands hitch a ride on the Shah Rukh Khan film
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
‘Location data can be used both for acquiring & retaining customers’
At the e4m Screenage Conference, experts deliberated on how brands should make use of location-based marketing, and the required outlook for the best use of this data
Coca-Cola India Foundation launches waste management initiative during ICC World Cup 2023
'Anandana' has initiated the movement in partnership with the International Cricket Council (ICC) and United Way of Mumbai
This Diwali, Coca-Cola will help you create personalised AI-generated wish cards
The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan
Media mix will see a dramatic change: Arnab Roy, Coca-Cola
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Coca-Cola India's ad expenses up 52% in FY2023
The beverage giant's consolidated profit was up by 57% to Rs 722 crore in FY2022-23
Centrum OstoCalcium urges women to take care of their bones in new campaign
The TVC highlights the vital role that strong bones and overall well-being play in unlocking the true potential of women’s lives
Coca-Cola’s Pujo campaign is about the joy of shared meals and festivities
The 'Coke-er Shaathe Roj, Pujo’r Mahabhoj' film is created by Ogilvy
Coca-Cola & Disney Star strike Rs 160-crore sponsorship deal for Asia Cup, ICC World Cup
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
Consumers are too aware and they can tell when the brand is trying hard: Nitin Saini
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
Don't give up on creativity, just draw a line: DoCA to adland
Rohit Kumar Singh, Secretary Department of Consumer Affairs, spoke about consumer protection with respect to advertising at the launch of ASCI Academy
LED installations at 13 Mumbai local railway stations light up OOH media
The installations have been put up on the Western line
Alexander Valladares named StudioX Lead at The Coca-Cola Company
Prior to this, Valladares was the Chief Marketing Officer at Impresario Handmade Restaurants
‘Digital as a component is higher than the category average for Tata Tea Premium’
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
'ICC World Cup is the right turning point for the advertising industry'
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can leverage it for their gain
Coca-Cola and ICC partner up for Men's Cricket World Cup
The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC
ASCI’s strike on ‘dark patterns’ lead to brighter days for consumers & businesses?
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Pratik Thakar gets a new global role in Generative AI at The Coca-Cola Company
Thakar has been elevated to the Head of Generative AI / Marketing Transformation Office
GroupM launches hyperlocal audience targeting solution for addressable TV
Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation
Maruti Suzuki appoints AdGlobal360 to run pan-India hyperlocal marketing
AGL has been handling dealer marketing for Maruti Suzuki in North, East and Central India
Hindustan Coca-Cola Beverages names Himanshu Priyadarshi as Chief Public Affairs Officer
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
Google and Apple submit proposal to combat misuse of Bluetooth location-tracking devices
Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification
Blast from the past: Why are brands revisiting old ads?
Nostalgia is the easiest way to create positive emotions and tickle memories that are now a part of the culture; it appeals to all age groups and aspirational consumers, point out industry experts
Animoca Brands Japan invests in Rainshine Global Inc
The two companies aim to build a gateway for Japanese intellectual properties to reach new global markets
Regional flavours: What’s drawing brands to the land of Tamil Nadu
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands
The state of programmatic and OOH - all things you must know
As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH sector
The time of making just 2-3 TVCs is over: Arnab Roy, Coca-Cola
The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
How MOCA can help advertisers become the next unicorn
From user acquisition to programmatic advertising, the OEM consolidator can provide customised solutions for brands to grow their businesses
How brands can develop customers as advocates
Guest Column: Averill Sequeira, Chief Product Officer at MediaCom, explores why ‘good old creatives are not cutting ice the way they used to’