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Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
e4m Staff Jan 27, 2026 10:57 AM
The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call
Chehneet Kaur Jul 24, 2024 8:52 AM
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
Payal Gwalani Jul 18, 2024 4:19 PM
The platform will provide insights to make decisions to plan, review, update and evaluate cinema ad campaigns
Arnab Roy will move to Greater Atlanta for the new role, effective September 1, 2024
Sohini Ganguly Jun 26, 2024 4:34 PM
At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India
e4m Staff Jun 10, 2024 9:03 AM
The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
e4m Desk May 14, 2024 11:20 AM
This collaboration comes amidst the growing complexity of the advertising landscape, especially with respect to digital advertising
e4m Staff Mar 26, 2024 2:47 PM
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
The consultation focussed on industry stakeholders operating in categories whose advertising is restricted, such as alcohol, tobacco, and gambling
e4m Staff Feb 23, 2024 8:48 AM
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
Aditi Gupta Feb 15, 2024 8:40 AM
The brand won 2 golds and 4 silver metals across categories for their outstanding work
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday
e4m Staff Jan 22, 2024 3:58 PM
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
e4m Staff Jan 5, 2024 12:53 PM
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
e4m Staff Jan 3, 2024 12:26 PM
Prior to this, Sharma held the role of Director - Business Strategy at the company
e4m Staff Jan 3, 2024 11:01 AM
The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners
e4m Staff Dec 26, 2023 5:40 PM
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Chehneet Kaur Dec 23, 2023 8:06 AM
At the e4m Screenage Conference, experts deliberated on how brands should make use of location-based marketing, and the required outlook for the best use of this data
e4m Staff Dec 1, 2023 10:50 AM
'Anandana' has initiated the movement in partnership with the International Cricket Council (ICC) and United Way of Mumbai
e4m Staff Nov 15, 2023 2:11 PM
The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan
e4m Staff Nov 10, 2023 7:10 PM
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Naziya Alvi Rahman Nov 9, 2023 2:41 PM
The beverage giant's consolidated profit was up by 57% to Rs 722 crore in FY2022-23
The TVC highlights the vital role that strong bones and overall well-being play in unlocking the true potential of women’s lives
e4m Staff Oct 30, 2023 7:30 AM
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
Naziya Alvi Rahman Sep 7, 2023 2:52 PM
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
Tanzila Shaikh Aug 30, 2023 6:37 PM
Rohit Kumar Singh, Secretary Department of Consumer Affairs, spoke about consumer protection with respect to advertising at the launch of ASCI Academy
Tanzila Shaikh Aug 29, 2023 2:25 PM
Prior to this, Valladares was the Chief Marketing Officer at Impresario Handmade Restaurants
exchange4media Staff Aug 18, 2023 11:11 AM
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
Sohini Ganguly Aug 11, 2023 9:05 AM
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can leverage it for their gain
exchange4media Staff Aug 11, 2023 9:03 AM
The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC
exchange4media Staff Jul 28, 2023 1:49 PM
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Tanzila Shaikh Jun 20, 2023 9:12 AM
Thakar has been elevated to the Head of Generative AI / Marketing Transformation Office
exchange4media Staff Jun 19, 2023 2:08 PM
Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation
exchange4media Staff Jun 15, 2023 11:56 AM
AGL has been handling dealer marketing for Maruti Suzuki in North, East and Central India
exchange4media Staff Jun 6, 2023 1:57 PM
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
exchange4media Staff May 9, 2023 9:00 AM
Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification
exchange4media Staff May 2, 2023 6:50 PM
Nostalgia is the easiest way to create positive emotions and tickle memories that are now a part of the culture; it appeals to all age groups and aspirational consumers, point out industry experts
Tanzila Shaikh Apr 7, 2023 8:39 AM
The two companies aim to build a gateway for Japanese intellectual properties to reach new global markets
exchange4media Staff Mar 8, 2023 10:37 AM
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands
Nilanjana Basu Feb 24, 2023 8:33 AM
As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH sector
Rachna Lokhande Feb 13, 2023 9:02 AM
The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
Tanzila Shaikh Feb 3, 2023 9:25 AM