Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
GIPSI has shared 5 insight capsules for Festive 2024 in its Part-1
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
The newsprint cost has increased 7-8% in recent times, crossing $600 USD per metric tonne as compared to $500 six-seven months ago
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
Industry estimates suggest as many as 1.138 million passenger vehicles - cars, sedans and utility vehicles - were sold between August 17 and November 14
While some industry experts suggest brands have invested 2x more this year compared to last year, others talk about a slowdown
Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected
The campaign raises awareness on cancer-causing ingredients in common products
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament, shared industry players
The campaign uses Augmented Reality
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive season
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify shopping trends
The ‘Har Tyohaar Mein Saath’ campaign targets the Indian middle class across metros and towns in India
The campaign has been conceptualised by The Minimalist
The #TareefonKaTyohar campaign is created by DDB Mudra
Ads that caught our attention between October 1 and 15
The film features Anirban Bhattacharya, Priyanka Sarkar and Arjun Chakraborty
The three-film brand campaign features actors Tusshar Kapoor, Dino Morea and Zayed Khan
With a country as eclectic as India when it comes to celebrations, here's how brands have been tailoring their ads and campaigns to match the festive fervours of various regions
The campaign has been created in-house
The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720 crore
The 'Coke-er Shaathe Roj, Pujo’r Mahabhoj' film is created by Ogilvy
Hrithik Roshan explains that the collection is exquisitely designed and crafted
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
The brand has launched the campaign in its key markets that resonates with the consumers
Garg, the COO of Hyundai, talks about the carmaker's association with GECs, expectations from the festive season, media mix and more
The report aids brands in engaging with festive consumers and navigating the cluttered marketing landscape