festive
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Abhijit Avasthi Sep 23, 2024 9:52 AM
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Aarti Pahwa Sep 20, 2024 11:58 AM
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
e4m Staff Aug 28, 2024 12:50 PM
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Sohini Ganguly Aug 14, 2024 8:31 AM
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
Shantanu David Aug 13, 2024 9:05 AM
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
Sohini Ganguly Aug 5, 2024 9:11 AM
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
Sohini Ganguly Aug 5, 2024 8:44 AM
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
Tasmayee Laha Roy Jul 26, 2024 8:50 AM
The newsprint cost has increased 7-8% in recent times, crossing $600 USD per metric tonne as compared to $500 six-seven months ago
Chehneet Kaur and Sonam Saini Jul 8, 2024 9:16 AM
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Sohini Ganguly Jul 8, 2024 8:34 AM
Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts
Aditi Gupta Jul 1, 2024 8:59 AM
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
Sohini Ganguly Jun 17, 2024 8:33 AM
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
Naziya Alvi Rahman Dec 8, 2023 1:52 PM
Industry estimates suggest as many as 1.138 million passenger vehicles - cars, sedans and utility vehicles - were sold between August 17 and November 14
e4m Staff Nov 24, 2023 9:19 AM
While some industry experts suggest brands have invested 2x more this year compared to last year, others talk about a slowdown
Tanzila Shaikh Nov 16, 2023 9:12 AM
Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected
e4m Staff Nov 14, 2023 7:38 PM
The campaign raises awareness on cancer-causing ingredients in common products
e4m Staff Nov 11, 2023 9:05 AM
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
Shantanu David Nov 10, 2023 8:39 AM
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Naziya Alvi Rahman Nov 9, 2023 2:41 PM
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament, shared industry players
Tanzila Shaikh & Chehneet Kaur Nov 9, 2023 9:00 AM
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive season
Kanchan Srivastava Nov 8, 2023 9:14 AM
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
Kanchan Srivastava Nov 7, 2023 8:39 AM
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
Sohini Ganguly Nov 6, 2023 9:20 AM
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify shopping trends
e4m Staff Nov 1, 2023 10:06 AM
The ‘Har Tyohaar Mein Saath’ campaign targets the Indian middle class across metros and towns in India
e4m Staff Oct 31, 2023 3:26 PM
The film features Anirban Bhattacharya, Priyanka Sarkar and Arjun Chakraborty
e4m Staff Oct 26, 2023 5:46 PM
The three-film brand campaign features actors Tusshar Kapoor, Dino Morea and Zayed Khan
e4m Staff Oct 26, 2023 12:10 PM
With a country as eclectic as India when it comes to celebrations, here's how brands have been tailoring their ads and campaigns to match the festive fervours of various regions
Nilanjana Basu Oct 25, 2023 9:15 AM
The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720 crore
e4m Staff Oct 19, 2023 5:50 PM
Hrithik Roshan explains that the collection is exquisitely designed and crafted
e4m Staff Oct 18, 2023 3:18 PM
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce
Shantanu David Oct 18, 2023 8:37 AM
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Nilanjana Basu Oct 17, 2023 8:53 AM
The brand has launched the campaign in its key markets that resonates with the consumers
e4m Staff Oct 16, 2023 4:44 PM
Garg, the COO of Hyundai, talks about the carmaker's association with GECs, expectations from the festive season, media mix and more
Aditi Gupta Oct 16, 2023 11:57 AM
The report aids brands in engaging with festive consumers and navigating the cluttered marketing landscape
e4m Staff Oct 16, 2023 11:41 AM
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change campaign furthers the Community Fair Trade initiative
e4m Staff Oct 13, 2023 9:25 AM
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
Chehneet Kaur Oct 12, 2023 8:49 AM
Launches Festival of Dreams campaign with ad films for TV and digital media
