The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
As per reports, Amazon Prime Video users will now be able to log in from a maximum of 5 devices
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
The account will be handled by the agency’s Gurgaon office
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan in November
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
The account will be handled by the Mumbai office
In an Instagram post, Zeenat Aman has spoken about inconvenient and unpleasant communications from brands that contact her for collaborations
The tech giant said users will now have the option of using Meta AI for tough math and coding questions and more complex projects
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Rohit Sharma and Jasprit Bumrah most talked about batsman and bowler
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
The organisation has integrated three agencies—Langoor Digital, F1 Studioz and Social Panga—that it acquired over the last two years
Industry experts talk about ‘Integrating Environmental, Social & Governance into PR Strategies’
If passed, content created by creator "professionals" on social media platforms like YouTube will be regulated by both MIB and MeitY
At the e4m Do Good Conference 2024, industry experts talked about ‘crafting compelling narratives for social impact’
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Ashish Tambe was previously with FCB Kinnect
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack
The fund will help the company invest further in its ad targeting technology as well as continue the growth of consumer transactions business, the company said
At e4m NewsNext Summit, experts discussed how one should separate news from noise in an era led by misinformation
The account was won following a multi-agency pitch
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
The unit has been created under the PIB
The move is aimed at serving clients better and taking advantage of the opportunities emerging in the Middle East, said the company
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Industry experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
The mandate was won in a multi-agency pitch
According to the dentsu-e4m Digital Advertising Report 2024, apart from social media, online video accounts for a 28% share & paid search is at 23%
Minmini will be a digital platform for Content Creators, Citizen Journalists & Verified Reporters
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
The event was managed by MBA (executive) & Health Care Administration students of FMS
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts
Nearly 200 employees fired in second such exercise this year
Jitto George has earlier worked with Gozoop and Social Panga
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
At Content Jam Summit 2023, content creators share the learnings they have gained over the years
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets the ability to make a purchase
At the e4m GroupM Programmatic Summit, industry experts came together to discuss the different nuances of social commerce and how it is evolving with time
Social Beat will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma
As per the advisory, any such content is to be removed within 36 hours of being reported
As per reports, Minister of State for IT, Electronics Rajeev Chandreshkar has said the govt intends to bring provisions that could make social media giants liable for punishment under the penal code