social
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
As per reports, Amazon Prime Video users will now be able to log in from a maximum of 5 devices
Neeraj Singh & sunny Sainy Dec 24, 2024 9:57 AM
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
e4m Staff Aug 31, 2024 7:51 PM
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan in November
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Aalap Desai Aug 10, 2024 8:26 AM
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
e4m Staff Aug 5, 2024 11:42 AM
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
In an Instagram post, Zeenat Aman has spoken about inconvenient and unpleasant communications from brands that contact her for collaborations
e4m Staff Jul 24, 2024 7:18 PM
The tech giant said users will now have the option of using Meta AI for tough math and coding questions and more complex projects
e4m Staff Jul 24, 2024 5:43 PM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Shantomoy Ray Jul 15, 2024 8:59 AM
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Kanchan Srivastava Jul 1, 2024 9:06 AM
The organisation has integrated three agencies—Langoor Digital, F1 Studioz and Social Panga—that it acquired over the last two years
Industry experts talk about ‘Integrating Environmental, Social & Governance into PR Strategies’
e4m Staff Jun 18, 2024 3:01 PM
If passed, content created by creator "professionals" on social media platforms like YouTube will be regulated by both MIB and MeitY
e4m Staff Jun 17, 2024 2:37 PM
At the e4m Do Good Conference 2024, industry experts talked about ‘crafting compelling narratives for social impact’
e4m Staff Jun 13, 2024 7:05 PM
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
Sohini Ganguly Jun 12, 2024 9:19 AM
The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices
e4m Staff Jun 5, 2024 12:34 PM
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Sohini Ganguly May 24, 2024 8:51 AM
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack
Shantanu David Apr 23, 2024 8:45 AM
The fund will help the company invest further in its ad targeting technology as well as continue the growth of consumer transactions business, the company said
e4m Staff Apr 15, 2024 5:20 PM
At e4m NewsNext Summit, experts discussed how one should separate news from noise in an era led by misinformation
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
e4m Staff Mar 21, 2024 4:37 PM
The move is aimed at serving clients better and taking advantage of the opportunities emerging in the Middle East, said the company
e4m Staff Mar 4, 2024 10:55 AM
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Shantanu David Feb 23, 2024 8:50 AM
Industry experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Ritika Raj Feb 22, 2024 3:50 PM
According to the dentsu-e4m Digital Advertising Report 2024, apart from social media, online video accounts for a 28% share & paid search is at 23%
Minmini will be a digital platform for Content Creators, Citizen Journalists & Verified Reporters
e4m Staff Jan 23, 2024 3:17 PM
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
Kanchan Srivastava Dec 29, 2023 8:34 AM
The event was managed by MBA (executive) & Health Care Administration students of FMS
e4m Staff Dec 27, 2023 2:12 PM
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
Tanzila Shaikh Dec 21, 2023 8:53 AM
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts
Kanchan Srivastava Dec 21, 2023 8:31 AM
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Sohini Ganguly Dec 15, 2023 8:39 AM
Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
Nilanjana Basu Dec 14, 2023 8:09 AM
At Content Jam Summit 2023, content creators share the learnings they have gained over the years
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets the ability to make a purchase
Shantanu David Dec 7, 2023 8:38 AM
At the e4m GroupM Programmatic Summit, industry experts came together to discuss the different nuances of social commerce and how it is evolving with time
Social Beat will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma
e4m Staff Dec 4, 2023 11:40 AM
As per the advisory, any such content is to be removed within 36 hours of being reported
e4m Staff Nov 8, 2023 11:23 AM
As per reports, Minister of State for IT, Electronics Rajeev Chandreshkar has said the govt intends to bring provisions that could make social media giants liable for punishment under the penal code
e4m Staff Oct 26, 2023 11:26 AM
