tag
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
Ajay Chandwani Jul 3, 2025 12:32 PM
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
Neeraj Singh & sunny Sainy Dec 17, 2024 2:17 PM
Jai Lala, Chief Executive Officer, Zenith India, pens his thoughts about the rise of social media and how it has transformed our consumption of content
Abdul Khan Nov 29, 2024 3:56 PM
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
e4m Staff Nov 28, 2024 5:11 PM
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
Kanchan Srivastava Aug 30, 2024 9:07 AM
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
The campaign will be anchored around the digital film that is conceptualised and produced by the agency Hashtag Orange
e4m Staff Aug 20, 2024 3:11 PM
The campaign aims to elevate the brand perception of TMC from one that only caters to a mature audience to a brand that also appeals to younger generations
e4m Staff Aug 8, 2024 12:59 PM
The rap song is voiced by Mumbai-based rapper Krantinaari. The video is directed by Nikhil Mehrotra and conceptualized by Gurugram-based creative agency Hashtag Orange
Hashtag Orange will be responsible for brand building and performance marketing for the OTT aggregator
e4m Staff Jul 30, 2024 11:44 AM
The global outage that affected Microsoft’s Azure cloud and Microsoft 365 services has hit businesses, banks and flights across the world
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
e4m Staff Jul 18, 2024 3:04 PM
Swati Rustagi joins Adobe from Paytm, where she served as Chief Human Resources Officer
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
Kanchan Srivastava Jul 1, 2024 9:00 AM
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
Sohini Ganguly Jun 12, 2024 9:19 AM
The partnership extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
PUMA adds Ibrahim Ali Khan Pataudi to its large roster of celebrity endorsers like Kareena Kapoor Khan, Virat Kohli, Neymar Jr and Dua Lipa
e4m Staff Apr 30, 2024 1:48 PM
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
e4m Desk Apr 25, 2024 11:43 AM
The collaboration offers brands an opportunity to leverage the growing audience engagement within DOOH & CTV media
e4m Staff Apr 18, 2024 12:53 PM
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
The campaign is centred on educating parents about the importance of vital nutrient absorption
e4m Staff Feb 29, 2024 4:20 PM
Gaurang Menon was the organization’s Creative Chief for 3 years until 2022
e4m Staff Feb 28, 2024 11:54 AM
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
e4m Staff Feb 22, 2024 4:49 PM
Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
Rubeena Singh Feb 12, 2024 11:12 AM
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Sohini Ganguly Feb 7, 2024 2:24 PM
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sohini Ganguly Feb 3, 2024 8:29 AM
Tata Play Binge has added the dialect-based OTT app STAGE for showcasing hyperlocal entertainment
e4m Staff Jan 8, 2024 12:50 PM
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base & targeting options, say experts
Nilanjana Basu Nov 9, 2023 7:58 AM
The song written by Prashant Ingole and rendered by Vishal Dadlani has been set to the video generated with AI
e4m Staff Oct 16, 2023 11:17 AM
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
Nilanjana Basu Oct 11, 2023 8:44 AM
The pilot for a paid subscription may be rolled out in mid or late 2024
e4m Staff Oct 9, 2023 10:52 AM
The campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers
e4m Staff Sep 28, 2023 5:34 PM
In this edition of e4m's D2C Revolution series, Vasa, Founder of GetVantage guides entrepreneurs about the different avenues of raising capital and the need to have a financial 'toolkit'
Sohini Ganguly Sep 26, 2023 8:50 AM
SM platforms have mastered the art of seamlessly blending ads into users' feeds. This allows ads to be consumed as content, without causing negative impact on user experience, say experts
Shantanu David Jul 31, 2023 8:47 AM
The campaign has been conceptualized by Havas worldwide India, which recently came on board as the creative AOR for Mamaearth
exchange4media Staff Jun 22, 2023 7:01 PM
IAS will now provide viewability and invalid traffic measurement for Meta’s Reels video feed inventory
exchange4media Staff Jun 20, 2023 2:12 PM
The campaign embodies the spirit & attitude of today’s generation
exchange4media Staff Jun 5, 2023 6:23 PM
The platform is reportedly available for a select group of content creators and celebs; it will be launched officially in June 2023, say reports
exchange4media Staff May 20, 2023 8:35 AM
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
exchange4media Staff May 10, 2023 12:59 PM
PwC’s testing found Channel Factory’s technology reduces media wastage by 23% leading to a 12% cost savings
exchange4media Staff May 10, 2023 11:50 AM
Anushka Sharma is seen rocking her Adriatic color sports bra, which is part of PUMA’s new First Mile Collection
exchange4media Staff May 9, 2023 3:31 PM
According to the company's transparency report, it got 1,647 reports of grievances for India in February
exchange4media Staff Apr 4, 2023 11:38 AM
The content will reach Gen-Z millennials in gyms, cafes and business spaces
exchange4media Staff Mar 20, 2023 12:51 PM
YAAP founder Atul Hegde and Tagger Media CEO Dave Dickman talk about keeping pace in a rapidly evolving influencer market and staying relevant in a highly competitive environment
Shantanu David Mar 15, 2023 8:41 AM
Tagore has been chosen as the brand ambassador of ITC Vivel's newly launched VedVidya range
exchange4media Staff Mar 10, 2023 12:19 PM
