The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
How AI-Powered Marketing is Shaping the Real Estate Sector
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
Jai Lala, Chief Executive Officer, Zenith India, pens his thoughts about the rise of social media and how it has transformed our consumption of content
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
The campaign will be anchored around the digital film that is conceptualised and produced by the agency Hashtag Orange
The campaign aims to elevate the brand perception of TMC from one that only caters to a mature audience to a brand that also appeals to younger generations
The rap song is voiced by Mumbai-based rapper Krantinaari. The video is directed by Nikhil Mehrotra and conceptualized by Gurugram-based creative agency Hashtag Orange
Hashtag Orange will be responsible for brand building and performance marketing for the OTT aggregator
The global outage that affected Microsoft’s Azure cloud and Microsoft 365 services has hit businesses, banks and flights across the world
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
Swati Rustagi joins Adobe from Paytm, where she served as Chief Human Resources Officer
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
The partnership extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA
The campaign has been produced by Dharma 2.0
The list has the ‘best and bravest agencies on the planet’
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
PUMA adds Ibrahim Ali Khan Pataudi to its large roster of celebrity endorsers like Kareena Kapoor Khan, Virat Kohli, Neymar Jr and Dua Lipa
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
The collaboration offers brands an opportunity to leverage the growing audience engagement within DOOH & CTV media
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
The campaign is centred on educating parents about the importance of vital nutrient absorption
Gaurang Menon was the organization’s Creative Chief for 3 years until 2022
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Tata Play Binge has added the dialect-based OTT app STAGE for showcasing hyperlocal entertainment
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base & targeting options, say experts
The song written by Prashant Ingole and rendered by Vishal Dadlani has been set to the video generated with AI
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
The pilot for a paid subscription may be rolled out in mid or late 2024
The campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers
In this edition of e4m's D2C Revolution series, Vasa, Founder of GetVantage guides entrepreneurs about the different avenues of raising capital and the need to have a financial 'toolkit'
SM platforms have mastered the art of seamlessly blending ads into users' feeds. This allows ads to be consumed as content, without causing negative impact on user experience, say experts
The campaign has been conceptualized by Havas worldwide India, which recently came on board as the creative AOR for Mamaearth
IAS will now provide viewability and invalid traffic measurement for Meta’s Reels video feed inventory
The campaign embodies the spirit & attitude of today’s generation
The platform is reportedly available for a select group of content creators and celebs; it will be launched officially in June 2023, say reports
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
PwC’s testing found Channel Factory’s technology reduces media wastage by 23% leading to a 12% cost savings
Anushka Sharma is seen rocking her Adriatic color sports bra, which is part of PUMA’s new First Mile Collection
According to the company's transparency report, it got 1,647 reports of grievances for India in February
The content will reach Gen-Z millennials in gyms, cafes and business spaces
YAAP founder Atul Hegde and Tagger Media CEO Dave Dickman talk about keeping pace in a rapidly evolving influencer market and staying relevant in a highly competitive environment